AdFoc.us
AdFoc.us is a monetised short-link network selling interstitial traffic to advertisers.
Analyst Perspective
adfoc.us is a monetised URL-shortening and interstitial advertising platform operated by AdFoc.us Limited. It enables users such as publishers, affiliate marketers, social media users and site owners to shorten outbound links and earn CPM-based payouts when visitors pass through an advertising interstitial before reaching the destination page. On the demand side, it offers a self-serve interface where advertisers can buy that redirect traffic using targeting controls such as country, browser, operating system and publisher selection. The company makes money by arbitraging advertiser spend against publisher payouts, effectively functioning as a specialised ad network built around short-link redirects rather than standard publisher inventory. Its customers are primarily advertisers and performance marketers buying traffic, while supply-side participants are link publishers seeking to monetise shared links without owning a website.
Analyst Signal Briefing
No strategic news signals detected in the last 90 days.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about AdFoc.us
Category Differentiation
adfoc.us is not a standard consumer URL shortener or a conventional open-web DSP. It is a specialised short-link monetisation and interstitial ad network built around redirect traffic.
AdFoc.us: About
The business runs a two-sided advertising marketplace. Supply is created by users who shorten and distribute links through the platform in exchange for CPM payouts and referral revenue share. Demand comes from advertisers that buy access to this redirect traffic through a self-serve campaign interface. The platform inserts a timed full-page interstitial before forwarding the user to the intended destination, captures advertiser spend, pays out a portion to link publishers, and retains the margin.
How AdFoc.us Works & Monetises
Business model analysis and core revenue streams
adfoc.us uses media arbitrage as its core monetisation strategy. Advertisers fund campaigns on a CPM basis, with pricing varying by geography and targeting parameters, while publishers are paid monthly according to country-level payout tables and visit quality. Additional platform economics come from minimum advertiser deposits and referral-based revenue sharing that helps expand supply acquisition.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Ad Format
Media Channel
AdFoc.us: Frequently Asked Questions
What is adfoc.us?
adfoc.us is a short-link monetisation platform that inserts interstitial ads before redirecting users to a destination URL and shares revenue with link publishers.
Who uses adfoc.us?
Advertisers, performance marketers and agencies use it to buy interstitial traffic, while publishers, affiliate marketers and social users use it to monetise shared links.
How does adfoc.us make money?
It earns revenue from advertiser CPM spend and keeps the margin between campaign payments and publisher payouts on monetised short-link traffic.
Company Facts
- Founded
- 2011
- Headquarters
- PO Box 15244 95851 Sacramento CA
- Core Segment
- Media Arbitrator / Ad Network
- Company Size
- <10
- Official Link
- adfoc.us