Basamh Group

The group operates an integrated FMCG value chain business model. It provides go-to-market and logistics services for international and regional FMCG principals, earning distribution margins and service income across modern trade, traditional trade, pharmacy and e-commerce channels. It owns consumer food brands across multiple categories, generating revenue from retail sales in domestic and export markets. It runs a specialised foodservice distribution company serving HoReCa and institutional clients, monetising through product mark-ups and service-led key account relationships. It also operates a dedicated food manufacturing asset in South Africa that produces peanut butter and related spreads for branded, private-label and export channels, creating value through manufacturing scale, regional reach and long-term principal and customer partnerships.

Basamh Group is a Saudi Arabian single-family office that owns and manages a portfolio of fast-moving consumer goods (FMCG) operating companies and investments, primarily in food distribution, branded consumer foods, foodservice supply and food manufacturing. Key operating entities include a national FMCG distribution arm, a consumer brands company, a specialised foodservice distributor and a peanut butter manufacturer in South Africa used as a regional production hub.

The group generates revenue from wholesale and distribution margins, sales of branded consumer food products, foodservice supply contracts, and manufacturing and private-label packing services. Its direct customers are international and regional FMCG principals, supermarkets and other retailers, wholesalers, pharmacies, e-commerce channels, foodservice and HoReCa operators, and private-label buyers in Africa and the Middle East.