Bang & Olufsen

Bang & Olufsen generated 1% revenue growth in local currencies for the quarter.

Bang & Olufsen generated 1% revenue growth in local currencies for the quarter.

Brands Should Prioritize Human Emotion Over Efficiency

Ipsos' Emmanuel Probst argues that brands must emphasize human connection, emotional resonance and creativity rather than chasing operational efficiency and purely AI-driven optimization. In an interview, Probst warns that algorithmic solutions can scale execution but often fail to deliver serendipity and emotion, citing declining engagement on dating apps and growing participation in community activities. He contends long-term brand success comes from helping consumers answer identity questions — how a brand makes them feel — and that automation risks producing scaled, homogeneous creative output. The piece signals rising demand for strategic brand guidance and differentiated, provocative creative work as automation commoditizes execution.

Impact Opens Office In Denmark With Experienced Agency Director Announced - ExchangeWire.com

Impact, a leading partnership management platform founded in 2008 in the US, announced the opening of an office in Copenhagen, Denmark, as part of its expanding EMEA footprint and Nordic growth. Nicolai Mariegaard was named country manager for Denmark to drive the rollout and collaboration with Nordic markets. Mariegaard is described as a performance marketing veteran with experience at brands including Toyota, Saxo Bank, Bang & Olufsen, Netflix, Kraft Foods, and Universal Music, and previously served as CCO at m/Six. Frederic Taillier, general manager Nordics at Impact, welcomed Nicolai and highlighted a data-driven, customer-centric approach. Impact's Danish and Nordic expansion accompanies its broader client roster, which includes Soundboks, Organic Basics, Uber, Shopify, and Walmart. Impact was founded in 2008 in the United States and aims to expand its partnerships platform across the Nordics.