Backblaze
Cloud object storage and backup software for businesses and consumers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Backblaze, Inc.
- Entity type
- COMPANY
- Founded
- 2007
- Headquarters
- 201 Baldwin Avenue, San Mateo, CA 94401
- Company size
- 201–500
- Market role
- B2B SaaS Provider
- Ticker
- BLZE
- Official website
- backblaze.com
What Backblaze does
Backblaze operates a cloud software and infrastructure model centred on storing, protecting, and moving customer data. It provides self-serve and enterprise object storage under usage-based and reserved-capacity contracts, sells endpoint backup subscriptions for individual and business devices, and extends its infrastructure through white-label and partner programmes so third parties can embed or resell storage services. Value is created through lower-cost storage, predictable billing, S3 compatibility, and migration support that reduces switching friction from larger cloud vendors.
Category differentiation
Backblaze is not a hyperscale public cloud platform like AWS, Google Cloud, or Azure; it is a specialist cloud storage and backup provider. It is also not a pure consumer backup app, as a large part of its product set targets developers, enterprises, and channel partners.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Backblaze is a US-based public cloud infrastructure software company focused on cloud object storage and computer backup. Its core offer is B2 Cloud Storage, an S3-compatible object storage platform sold as a lower-cost and more predictable alternative to hyperscale cloud providers, alongside reserved-capacity and high-throughput variants for enterprise, AI, media, and data-intensive workloads. The company also sells endpoint backup for Macs and PCs and offers migration and partner enablement services. Backblaze generates revenue primarily from software subscriptions and usage-based cloud infrastructure pricing. It serves developers, IT teams, SaaS companies, media platforms, enterprises, and channel partners such as MSPs, CDNs, and ISVs. Commercially, it combines pay-as-you-go pricing, committed-capacity contracts, per-device backup subscriptions, and partner resale or white-label arrangements.
Company news briefing
Briefing updated:
Building on its five-year, multi-exabyte CoreWeave partnership and expanded leadership team, Backblaze is positioning itself as an essential capacity tier for the AI infrastructure and 'neocloud' markets, driving accelerating B2 revenue growth through cost-effective HDD economics. To bolster platform security, the company announced that starting 14 September, Backblaze B2 will automatically encrypt all new uploads at rest with AES-256 encryption. These strategic developments reinforce Backblaze's focus on supporting high-scale, security-conscious enterprise and AI workloads.
Business model & monetisation
Backblaze monetises through several pricing mechanisms. B2 Cloud Storage uses pay-as-you-go usage pricing based on storage consumed, with related charges for data transfer and transactions. B2 Reserve uses committed annual or multi-year capacity contracts with bundled egress and transaction fees. B2 Overdrive adds a higher-priced performance tier for throughput-intensive workloads. Computer Backup uses recurring subscription pricing, typically per device for unlimited backup. The company also generates revenue through white-label, embedded, and partner resale arrangements, and supports storage adoption with migration services tied to larger contracts.
- B2 Cloud Storage pay-as-you-go
- Usage-based SaaS pricing by storage volume and related transactions
- Reserved-capacity storage contracts
- Annual or multi-year committed capacity agreements
- Computer Backup subscriptions
- Recurring per-device subscription
- High-throughput premium storage tiers
- Higher-priced usage-based performance tier
- Partner and white-label programmes plus migration services
- Channel resale, embedded infrastructure, and service-linked revenue
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Backblaze Drive Stats for Q2 2026
Recorded impact score: 3/5
We analyzed 354,415 data drives for Q2 2026, revealing a 1.73% quarterly annualized failure rate and a 1.41% lifetime rate. Explore standout models, high-capacity drive deployment, and what CMR, SMR, and HAMR could mean for future data center storage strategies.
Backblaze B2 To Encrypt New Uploads by Default
Recorded impact score: 3.5/5
Starting September 14, Backblaze B2 will automatically encrypt every new upload and destination copy at rest with AES-256. Always-on SSE-B2 strengthens security without application changes, added costs, or performance impact, while preserving SSE-C for customer-managed encryption keys when required instead.
8-K Financial Filing Analysis for Backblaze (2026-08-24)
financials · Recorded impact score: 4.2/5
Backblaze, Inc. priced an upsized offering of $201.25 million aggregate principal amount of 0.00% Convertible Senior Notes due 2031, following the full exercise of the initial purchasers' $26.25 million greenshoe option. The zero-coupon unsecured notes mature on August 15, 2031. To mitigate potential equity dilution, Backblaze allocated approximately $17.5 million of the net proceeds into capped call transactions with an initial cap price of $33.76 per share—a 100% premium over its $16.88 reference price. Concurrently, the company expanded its financial flexibility by amending its credit facility with Citizens Bank, N.A., increasing its senior secured revolving credit line from $20 million to $50 million, extending maturity to April 30, 2030, and removing the minimum consolidated EBITDA threshold.
- Backblaze priced $201.25 million of 0.00% Convertible Senior Notes due August 15, 2031, which includes the full exercise of the $26.25 million initial purchasers' option.
- The company funded $17.5 million in capped call transactions featuring an initial cap price of $33.76 per share (a 100% premium to the $16.88 reference price) to hedge against conversion dilution.
S3-Compatible Storage Explained (2026)
Infrastructure · Recorded impact score: 2/5
This technical explainer defines what “S3-compatible” means in 2026, why Amazon S3 became the de facto object-storage API, and how different implementations vary. It lists core S3 operations and Signature V4 authentication as the compatibility baseline, contrasts guaranteed AWS features with typical compatible systems, and surveys cloud and self-hosted S3-compatible options (Amazon S3, Wasabi, Backblaze B2, MinIO, RustFS, Ceph RGW, SeaweedFS, Garage). The article gives guidance for choosing based on scale, licensing, workload, and operations, highlights production differences (headers, error codes, multipart uploads, event notifications, performance), and includes a RustFS single-node example and a comparative feature matrix accurate as of July 2026.
- S3 compatibility is defined as implementing Amazon's S3 REST API core operations (PUT, GET, DELETE, HEAD, LIST, create/delete bucket) with Signature V4 authentication so common SDKs and tools work unchanged except for endpoint and credentials.
- Amazon S3 launched in 2006, giving it first-mover advantage over alternatives like OpenStack Swift (2012).
Investor Presentation Released: Backblaze
financials · Recorded impact score: 4/5
AI parsed presentation narrative: Backblaze is successfully positioning itself as the essential capacity tier for the AI infrastructure market, evidenced by accelerating B2 revenue growth and significant contract wins. The company is leveraging its efficient HDD-based economics to capture a growing share of the specialized 'neocloud' storage market. Key tailwinds mentioned: AI Data Explosion, Rise of Neoclouds.
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Questions about Backblaze
What is Backblaze?
Backblaze is a public cloud software company that provides object storage, endpoint backup, migration support, and white-label storage infrastructure.
Who uses Backblaze?
Its users include developers, SaaS companies, enterprise IT teams, media and AI workloads, MSPs, CDNs, ISVs, small businesses, and individual backup customers.
How does Backblaze make money?
It makes money from usage-based cloud storage fees, committed-capacity contracts, recurring backup subscriptions, and partner or white-label storage arrangements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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