Backblaze
Backblaze is a cloud object storage and backup software for businesses and consumers.
Analyst Perspective
Backblaze is a US-based public cloud infrastructure software company focused on cloud object storage and computer backup. Its core offer is B2 Cloud Storage, an S3-compatible object storage platform sold as a lower-cost and more predictable alternative to hyperscale cloud providers, alongside reserved-capacity and high-throughput variants for enterprise, AI, media, and data-intensive workloads. The company also sells endpoint backup for Macs and PCs and offers migration and partner enablement services. Backblaze generates revenue primarily from software subscriptions and usage-based cloud infrastructure pricing. It serves developers, IT teams, SaaS companies, media platforms, enterprises, and channel partners such as MSPs, CDNs, and ISVs. Commercially, it combines pay-as-you-go pricing, committed-capacity contracts, per-device backup subscriptions, and partner resale or white-label arrangements.
Analyst Signal Briefing
Updated: 6 Aug 2026Backblaze is accelerating its enterprise expansion, recently formalising a five-year, multi-exabyte data storage agreement with CoreWeave to support AI-intensive workloads. Following the appointments of Chief Revenue Officer Anuj Kumar and CTO Dan Spraggins, the company has bolstered its operational leadership by promoting James Rowell to SVP of Cloud Operations and launching a dedicated Data Migration solution. These initiatives, supported by a new GTM Advisory Committee, address the high variance in AI traffic identified in recent network analyses, reinforcing Backblaze’s role as a specialised S3-compatible provider for high-scale data requirements.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Backblaze
Category Differentiation
Backblaze is not a hyperscale public cloud platform like AWS, Google Cloud, or Azure; it is a specialist cloud storage and backup provider. It is also not a pure consumer backup app, as a large part of its product set targets developers, enterprises, and channel partners.
Backblaze: About
Backblaze operates a cloud software and infrastructure model centred on storing, protecting, and moving customer data. It provides self-serve and enterprise object storage under usage-based and reserved-capacity contracts, sells endpoint backup subscriptions for individual and business devices, and extends its infrastructure through white-label and partner programmes so third parties can embed or resell storage services. Value is created through lower-cost storage, predictable billing, S3 compatibility, and migration support that reduces switching friction from larger cloud vendors.
How Backblaze Works & Monetises
Business model analysis and core revenue streams
Backblaze monetises through several pricing mechanisms. B2 Cloud Storage uses pay-as-you-go usage pricing based on storage consumed, with related charges for data transfer and transactions. B2 Reserve uses committed annual or multi-year capacity contracts with bundled egress and transaction fees. B2 Overdrive adds a higher-priced performance tier for throughput-intensive workloads. Computer Backup uses recurring subscription pricing, typically per device for unlimited backup. The company also generates revenue through white-label, embedded, and partner resale arrangements, and supports storage adoption with migration services tied to larger contracts.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Recent Signals (Backblaze)
S3-Compatible Storage Explained (2026)
This technical explainer defines what “S3-compatible” means in 2026, why Amazon S3 became the de facto object-storage API, and how different implementations vary. It lists core S3 operations and Signature V4 authentication as the compatibility baseline, contrasts guaranteed AWS features with typical compatible systems, and surveys cloud and self-hosted S3-compatible options (Amazon S3, Wasabi, Backblaze B2, MinIO, RustFS, Ceph RGW, SeaweedFS, Garage). The article gives guidance for choosing based on scale, licensing, workload, and operations, highlights production differences (headers, error codes, multipart uploads, event notifications, performance), and includes a RustFS single-node example and a comparative feature matrix accurate as of July 2026.
Read original sourceInvestor Presentation Released: Backblaze
AI parsed presentation narrative: Backblaze is successfully positioning itself as the essential capacity tier for the AI infrastructure market, evidenced by accelerating B2 revenue growth and significant contract wins. The company is leveraging its efficient HDD-based economics to capture a growing share of the specialized 'neocloud' storage market. Key tailwinds mentioned: AI Data Explosion, Rise of Neoclouds.
Read original sourceBackblaze adds new executives and launches Data Migration solution
The About page now includes new executive leadership: Anuj Kumar as Chief Revenue Officer (joined 2026), Dan Spraggins as Chief Technical Officer (joined Jan 2026), and James Rowell as SVP Cloud Operations (promoted Dec 2025). A new GTM Advisory Committee has been added. The Solutions section now includes a Data Migration offering.
Read original sourceBackblaze: Frequently Asked Questions
What is Backblaze?
Backblaze is a public cloud software company that provides object storage, endpoint backup, migration support, and white-label storage infrastructure.
Who uses Backblaze?
Its users include developers, SaaS companies, enterprise IT teams, media and AI workloads, MSPs, CDNs, ISVs, small businesses, and individual backup customers.
How does Backblaze make money?
It makes money from usage-based cloud storage fees, committed-capacity contracts, recurring backup subscriptions, and partner or white-label storage arrangements.
Company Facts
- Founded
- 2007
- Headquarters
- 201 Baldwin Avenue, San Mateo, CA 94401
- Core Segment
- B2B SaaS Provider
- Company Size
- 201–500
- Official Link
- backblaze.com