Backblaze

Backblaze operates a cloud software and infrastructure model centred on storing, protecting, and moving customer data. It provides self-serve and enterprise object storage under usage-based and reserved-capacity contracts, sells endpoint backup subscriptions for individual and business devices, and extends its infrastructure through white-label and partner programmes so third parties can embed or resell storage services. Value is created through lower-cost storage, predictable billing, S3 compatibility, and migration support that reduces switching friction from larger cloud vendors.

Backblaze is a US-based public cloud infrastructure software company focused on cloud object storage and computer backup. Its core offer is B2 Cloud Storage, an S3-compatible object storage platform sold as a lower-cost and more predictable alternative to hyperscale cloud providers, alongside reserved-capacity and high-throughput variants for enterprise, AI, media, and data-intensive workloads. The company also sells endpoint backup for Macs and PCs and offers migration and partner enablement services.

Backblaze generates revenue primarily from software subscriptions and usage-based cloud infrastructure pricing. It serves developers, IT teams, SaaS companies, media platforms, enterprises, and channel partners such as MSPs, CDNs, and ISVs. Commercially, it combines pay-as-you-go pricing, committed-capacity contracts, per-device backup subscriptions, and partner resale or white-label arrangements.