aytm

The company operates a technology-driven market research platform that allows businesses to design, target, field, and analyse surveys using integrated tools. Value is created by combining survey authoring, panel access (including a proprietary community), advanced research methodologies (e.g. conjoint, MaxDiff, price testing), and reporting/insight modules in one workflow. AI-based features assist with analysis and conversational-style insights. The platform reduces the need for separate survey software, panel brokers, and manual analysis, providing faster turnaround and lower operational friction for research teams. Professional and assisted services complement the software for clients that require support with study design, execution, or interpretation.

aytm.com (Umongous, Inc.) is a United States-based insights technology company providing a cloud platform for online market research. It offers a self-service survey authoring tool, automated sampling via online panels, analysis dashboards, and AI-assisted features for quantitative and some conversational/qualitative research use cases.

The company earns revenue primarily from pay-per-project survey purchases and enterprise subscriptions that bundle platform access, modules such as Insights Portal, and service support. Its paying customers are market research teams, marketing and product departments, agencies, and other organisations that run consumer or respondent-based studies, while consumer panel members are compensated participants rather than buyers of the software.