AQ

Aqua Platform

Hosted ad server and managed Revive infrastructure for publishers.

Available information varies by company and source.

Profile record updated:

Company facts

Official name
Aqua Platform B.V.
Entity type
COMPANY
Founded
2015
Headquarters
Aqua Platform B.V. Jonkersvaart 36 9366 TC Jonkersvaart The Netherlands
Company size
<10
Market role
AdTech Vendor
Official website
aquaplatform.com

What Aqua Platform does

Aqua Platform operates a B2B ad infrastructure model. It provides a hosted ad server as subscription software and a complementary managed hosting service for existing Revive Adserver users. Value is created by reducing the operational complexity, infrastructure burden and cost of running ad serving systems, while offering scalable delivery, campaign management and support for migration and ongoing maintenance.

Category differentiation

Aqua Platform is an ad serving infrastructure vendor, not a consumer app, water technology company or general-purpose cloud platform. It is distinct from broad publisher ad stacks such as Google Ad Manager because it focuses on hosted Revive-based ad serving and managed migration services.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

Aqua Platform is a Dutch advertising technology company focused on hosted ad serving and managed infrastructure for digital publishers and ad operations teams. Its core offer is Aqua Ad Server, a cloud-hosted ad serving platform based on the Revive Adserver ecosystem, alongside a managed hosting service for organisations migrating existing self-hosted Revive Adserver deployments. The company generates revenue through recurring subscriptions and usage-based pricing tied to ad request volumes, with additional value coming from migration, hosting, updates and support. Its customer base is publishers, media businesses, start-ups and ad operations teams seeking a more affordable and managed alternative to larger enterprise ad server platforms.

Business model & monetisation

Aqua Platform monetises through recurring subscription fees and usage-based pricing linked to monthly ad request volumes. Aqua Ad Server uses tiered SaaS plans with included request quotas and overage fees, while Revive Adserver Hosting uses managed-service subscription plans that bundle migration, hosting, updates, plugins and support. Enterprise customers likely pay custom pricing at higher traffic volumes.

Hosted ad server subscriptions
Software Subscription
Managed Revive hosting subscriptions
Service Fee
Usage-based ad request overages
Pay-per-Use
Migration and onboarding support
Service Fee

Products & capabilities

No products with linked sources are available in this view.

Products & market categories

Recent recorded signals

Dates refer to the source publication. Older entries are historical context, not evidence of a new event.

No sufficiently sourced and dated signals are available for this view.

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Questions about Aqua Platform

What is Aqua Platform?

Aqua Platform is a Dutch B2B adtech company that provides a hosted ad server and managed Revive Adserver hosting for publishers and ad operations teams.

Who uses Aqua Platform?

Its users are digital publishers, media businesses, ad operations teams and organisations that want hosted ad serving or want to migrate existing self-hosted Revive Adserver installations.

How does Aqua Platform make money?

It makes money through recurring subscriptions, managed hosting fees and usage-based charges tied to monthly ad request volumes, plus migration and support services.

Sources & coverage

This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.

15 publicly documented primary sources and citations linked across the market graph.

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