Aqua Platform
Aqua Platform is a hosted ad server and managed Revive infrastructure for publishers.
Analyst Perspective
Aqua Platform is a Dutch advertising technology company focused on hosted ad serving and managed infrastructure for digital publishers and ad operations teams. Its core offer is Aqua Ad Server, a cloud-hosted ad serving platform based on the Revive Adserver ecosystem, alongside a managed hosting service for organisations migrating existing self-hosted Revive Adserver deployments. The company generates revenue through recurring subscriptions and usage-based pricing tied to ad request volumes, with additional value coming from migration, hosting, updates and support. Its customer base appears to be publishers, media businesses, start-ups and ad operations teams seeking a more affordable and managed alternative to larger enterprise ad server platforms.
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Key insights about Aqua Platform
Category Differentiation
Aqua Platform is an ad serving infrastructure vendor, not a consumer app, water technology company or general-purpose cloud platform. It is distinct from broad publisher ad stacks such as Google Ad Manager because it focuses on hosted Revive-based ad serving and managed migration services.
Aqua Platform: About
Aqua Platform operates a B2B ad infrastructure model. It provides a hosted ad server as subscription software and a complementary managed hosting service for existing Revive Adserver users. Value is created by reducing the operational complexity, infrastructure burden and cost of running ad serving systems, while offering scalable delivery, campaign management and support for migration and ongoing maintenance.
How Aqua Platform Works & Monetises
Business model analysis and core revenue streams
Aqua Platform monetises through recurring subscription fees and usage-based pricing linked to monthly ad request volumes. Aqua Ad Server uses tiered SaaS plans with included request quotas and overage fees, while Revive Adserver Hosting uses managed-service subscription plans that bundle migration, hosting, updates, plugins and support. Enterprise customers likely pay custom pricing at higher traffic volumes.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Service
Media Channel
Technology
Aqua Platform: Frequently Asked Questions
What is Aqua Platform?
Aqua Platform is a Dutch B2B adtech company that provides a hosted ad server and managed Revive Adserver hosting for publishers and ad operations teams.
Who uses Aqua Platform?
Its users are digital publishers, media businesses, ad operations teams and organisations that want hosted ad serving or want to migrate existing self-hosted Revive Adserver installations.
How does Aqua Platform make money?
It makes money through recurring subscriptions, managed hosting fees and usage-based charges tied to monthly ad request volumes, plus migration and support services.
Company Facts
- Founded
- 2015
- Headquarters
- Aqua Platform B.V. Jonkersvaart 36 9366 TC Jonkersvaart The Netherlands
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- aquaplatform.com