App Radar
ASO software and services for mobile app growth teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- App Radar Software GmbH
- Entity type
- BUSINESS_UNIT
- Founded
- 2015
- Headquarters
- Austria
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- appradar.com
What App Radar does
App Radar combines vertical SaaS with expert-led managed services in the mobile app marketing category. It creates value by aggregating app store search, keyword, review and competitor data into workflow software that helps customers improve app visibility and organic acquisition. The SaaS layer drives recurring usage for daily optimisation work, while the service layer expands wallet share by outsourcing ASO execution, localisation and growth support for customers that need hands-on delivery.
Category differentiation
App Radar is not a consumer app or a mobile ad network. It is a B2B app store optimisation software and services provider focused on app discoverability and growth operations.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
App Radar Software GmbH is an Austrian private MarTech company operating an app store optimisation platform and related app marketing services for mobile app businesses. The company sells software that centralises keyword tracking, competitor intelligence, review management, listing optimisation, analytics and API-based workflow automation across Apple App Store and Google Play. Following its acquisition by SplitMetrics Inc., it continues to operate as App Radar by SplitMetrics. The business generates revenue from recurring SaaS subscriptions and from managed service engagements delivered through its App Marketing Agency offering. Its direct customers are app marketers, developers, publishers, growth teams, agencies and enterprises that manage app discoverability, conversion and organic install growth in app stores.
Business model & monetisation
App Radar monetises through tiered SaaS subscriptions for its ASO platform, with pricing linked to app volume, tracked keywords, competitor tracking limits, data access, automation and API usage. It also generates service revenue from managed ASO and app growth engagements, including localisation, creative optimisation, review management and ongoing strategic support sold through contracts or project-based arrangements.
- ASO platform subscriptions
- Software Subscription
- Managed ASO and app marketing services
- Service Fee
- Enterprise API and advanced automation access
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about App Radar
What is App Radar?
App Radar is a B2B app store optimisation platform and app marketing services provider for managing keywords, reviews, listings and app growth workflows.
Who uses App Radar?
It is used by app marketers, developers, publishers, mobile studios, agencies and enterprise growth teams managing Apple App Store and Google Play presence.
How does App Radar make money?
It makes money through recurring SaaS subscriptions for its ASO platform and through managed service fees for outsourced app marketing and optimisation work.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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