App Radar
App Radar is a aSO software and services for mobile app growth teams.
Analyst Perspective
App Radar Software GmbH is an Austrian private MarTech company operating an app store optimisation platform and related app marketing services for mobile app businesses. The company sells software that centralises keyword tracking, competitor intelligence, review management, listing optimisation, analytics and API-based workflow automation across Apple App Store and Google Play. Following its acquisition by SplitMetrics Inc., it continues to operate as App Radar by SplitMetrics. The business generates revenue from recurring SaaS subscriptions and from managed service engagements delivered through its App Marketing Agency offering. Its direct customers are app marketers, developers, publishers, growth teams, agencies and enterprises that manage app discoverability, conversion and organic install growth in app stores.
Analyst Signal Briefing
Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about App Radar
Category Differentiation
App Radar is not a consumer app or a mobile ad network. It is a B2B app store optimisation software and services provider focused on app discoverability and growth operations.
App Radar: About
App Radar combines vertical SaaS with expert-led managed services in the mobile app marketing category. It creates value by aggregating app store search, keyword, review and competitor data into workflow software that helps customers improve app visibility and organic acquisition. The SaaS layer drives recurring usage for daily optimisation work, while the service layer expands wallet share by outsourcing ASO execution, localisation and growth support for customers that need hands-on delivery.
How App Radar Works & Monetises
Business model analysis and core revenue streams
App Radar monetises through tiered SaaS subscriptions for its ASO platform, with pricing linked to app volume, tracked keywords, competitor tracking limits, data access, automation and API usage. It also generates service revenue from managed ASO and app growth engagements, including localisation, creative optimisation, review management and ongoing strategic support sold through contracts or project-based arrangements.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
App Radar: Frequently Asked Questions
What is App Radar?
App Radar is a B2B app store optimisation platform and app marketing services provider for managing keywords, reviews, listings and app growth workflows.
Who uses App Radar?
It is used by app marketers, developers, publishers, mobile studios, agencies and enterprise growth teams managing Apple App Store and Google Play presence.
How does App Radar make money?
It makes money through recurring SaaS subscriptions for its ASO platform and through managed service fees for outsourced app marketing and optimisation work.
Company Facts
- Founded
- 2015
- Headquarters
- Austria
- Core Segment
- MarTech Vendor
- Company Size
- 50–200
- Official Link
- appradar.com