Third-Party Audience Targeting Segments · Data Provider / Broker · AdTech Vendor
Alliance Gravity
French open-web audience data and advertising activation platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Alliance Gravity Data Media
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- 10 boulevard de Grenelle, 75015 Paris, France
- Company size
- 10–49
- Market cluster / sector
- Third-Party Audience Targeting Segments
- Market role
- Data Provider / Broker · AdTech Vendor
- Official website
- alliancegravity.com
What Alliance Gravity does
Alliance Gravity creates value by pooling first-party data and ad inventory from multiple French media, telecom and commerce partners into a shared advertising platform. It monetises this aggregated supply by packaging audience segments, enabling campaign activation and facilitating media buying across its partner network. The business model depends on consortium data scale, advertiser demand and transparent access to premium publisher inventory rather than owning a single media property.
Category differentiation
Alliance Gravity is not a general-purpose cloud data platform or an individual publisher. It is a French advertising alliance platform focused on pooled audience data and campaign activation across partner inventory.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Alliance Gravity is a French adtech company operating a pooled first-party data and advertising activation platform for the open web. It aggregates audience data and inventory from a network of French publishers and partners, then enables agencies and advertisers to build audience segments, target campaigns and access verified inventory across participating sites and apps. Its offering sits at the intersection of customer data activation, publisher alliance media and programmatic buying. The company makes money through data-driven advertising activation, likely combining audience access fees, media transaction margins and campaign-based pricing. Its customers are media agencies, advertisers and brands seeking cookieless targeting and scaled reach on French digital inventory. Products such as Full-View add a performance-priced video layer by charging only for completed and viewable impressions.
Business model & monetisation
The monetisation model combines audience data activation with media transaction revenue. Revenue likely comes from campaign spend routed through the platform, packaged audience segment usage, inventory access across the alliance and outcome-based pricing for selected formats such as video. Full-View indicates a performance-linked commercial model where billing occurs only on completed and viewable impressions, alongside broader CPM-based ad delivery.
- Audience segment activation
- Data-driven campaign and audience access fees
- Media buying across alliance inventory
- Media transaction margin or take-rate
- Performance-priced video products
- Outcome-based impression billing
Products & capabilities
No products with linked sources are available in this view.
Unlock Full Intelligence Profile for Alliance Gravity
Get unlimited access to corporate ownership, historical M&A transactions, verified tech stack telemetry, and live market signals in the interactive Knowledge Graph.
Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
Live Market Signals & Executive Briefings
Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Alliance Gravity Data Media
IAB vendor record: 501
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9
- Declared feature IDs
- 1, 2
- Indexed sellers.json entries
- 50 · alliancegravity.com
Competitors & alternatives
Track competitor shifts
Receive automated telemetry on strategic moves, acquisitions, and market share shifts across Alliance Gravity's competitive landscape.
French premium publisher marketplace for programmatic and direct advertising.
Independent programmatic platform for media buying, monetisation and data activation.
Privacy-first audience activation platform with CDP and ad server.
TV ad buying platform unifying linear and streaming inventory.
Privacy-first open-web adtech for brands, agencies and publishers.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Programmatic Media Trader(Mid-Level) | Customer Success & Client Operations | Remote / Unspecified | |
| Développeur frontend medior(Mid-Level) | Engineering & Development | Remote / Unspecified | |
| Développeur backend senior(Senior) | Engineering & Development | Remote / Unspecified | |
| Sales Manager(Mid-Level) | Sales & Business Development | Remote / Unspecified |
Explore company relationships
Questions about Alliance Gravity
What is Alliance Gravity?
Alliance Gravity is a French advertising platform that pools first-party data and digital inventory from partner groups to help agencies and brands target and activate campaigns.
Who uses Alliance Gravity?
Its direct users are media agencies, advertisers and brand marketing teams looking for audience targeting and open-web campaign reach in France.
How does Alliance Gravity make money?
It earns revenue from data-driven advertising activation, media transactions across partner inventory and performance-based products such as billed-on-viewable-completed video.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
Continue your research on Alliance Gravity
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.
Unlock full intelligence profile, ownership & live market signals