Advolve
Commerce-focused DSP for programmatic advertising and inventory access.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Headquarters
- Brazil
- Market role
- AdTech Vendor
- Official website
- advolve.io
What Advolve does
Advolve operates a B2B advertising technology model. It provides a proprietary DSP that allows advertisers to buy programmatic media across multiple channels and formats, while also connecting publishers to monetisable demand. Value is created through bidding speed, campaign optimisation, targeting, attribution and fraud control, which improve media efficiency for buyers and monetisation for supply partners.
Category differentiation
Advolve is a programmatic advertising technology company centred on a DSP, not a general creative agency or a consumer app. It is distinct from broad utility or infrastructure businesses despite the unrelated investor materials in the input.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Advolve is an AdTech vendor focused on programmatic advertising infrastructure for ecommerce and performance marketing. Its core product, Carty, is a commerce-oriented demand-side platform that offers real-time bidding, machine learning-based campaign optimisation, attribution, anti-fraud controls and access to premium publisher inventory across display, video and native formats. The company sells to ecommerce brands, performance marketers and publishers seeking monetisation and cross-channel campaign execution. The company makes money primarily from media spend flowing through its platform, most likely through platform fees or take-rates tied to campaign execution, with possible additional revenue from optimisation and managed value-add services. Financial evidence shows Advolve was acquired by iFood in 2025, while the corporate website and domain remain active through 2026, indicating the business continues to operate post-acquisition.
Business model & monetisation
Advolve monetises through a percentage of media spend transacted via its DSP and related platform fees tied to campaign delivery and optimisation. Its commercial model aligns with programmatic ad tech economics: spend-based revenue, potential margin on inventory access, and possible service-led upsell around performance optimisation, attribution and fraud protection.
- Advertiser media spend transacted through DSP
- Percentage Take-Rate
- Platform access and software usage
- Software Subscription
- Optimisation and performance support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Carty Nexus Inc.
IAB vendor record: 1453
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 5, 6
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1, 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Advolve
What is Advolve?
Advolve is an AdTech company offering a commerce-focused DSP for programmatic advertising, optimisation and inventory access.
Who uses Advolve?
Ecommerce brands, performance marketers, agencies and publishers use Advolve to buy media and monetise inventory.
How does Advolve make money?
Advolve earns revenue mainly from fees tied to media spend flowing through its platform, with possible software and service-based add-ons.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
11 publicly documented primary sources and citations linked across the market graph.
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