Who competes with Tripadvisor?

Based on our market intelligence graph, the primary direct competitors to Tripadvisor include Expedia Group, Klook, Booking Holdings alongside 2 other identified alternatives.

Competitive dynamics are verified through market documentation and vendor positioning.

Expedia Group

Alternative

Online travel marketplace group with a scaled travel advertising business.

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Klook

Alternative

Travel experiences marketplace with consumer, supplier and corporate products.

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Booking Holdings

Alternative

Global travel marketplace and metasearch group with reservation software assets.

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Yelp

Alternative

Local discovery and review platform monetised through business advertising.

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Google

Alternative

Search, video and advertising platform ecosystem for businesses and consumers.

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