Observed Signal · Aug 4, 2026 · Earnings Report · Source: Manager Magazin · Impact: 4/5 · Sentiment: Negative
Zalando misses estimates; shares plunge 16%
Zalando reported second-quarter results that fell short of market expectations despite gains from the acquisition of About You and strong B2B activity. Q2 revenue rose about 20% to €3.4 billion and gross merchandise volume (GMV) increased to €4.9 billion, but adjusted EBIT of €205 million and net income of €73.8 million were below analysts' forecasts. Management kept its full-year outlook and concretized 2026 guidance, now targeting revenue and GMV growth in the lower half of a 12–17% range and adjusted EBIT of €680–720 million. The stock dropped roughly 16% to €24.33 after the release. The company said About You integration delivered >€10 million in synergies and raised active customers to 62.5 million; BaFin flagged a disclosure omission related to About You shareholdings.
Quarterly earnings miss and revised 2026 guidance from a major European e-commerce retailer with a growing retail-media and partner business; impacts advertiser/retailer revenue expectations, investor sentiment, and signals for retail media demand.
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Key Takeaways & Evidence Grounding
- Q2 revenue rose about 20% to €3.4 billion.
- Q2 gross merchandise volume (GMV) increased to €4.9 billion.
- Adjusted EBIT in Q2 was €205 million; net income was €73.8 million (prior year €96.6 million).
- Zalando shares fell ~16% to €24.33 after results were published.
- Zalando targets 2026 revenue and GMV growth in the lower half of a 12–17% range and adjusted EBIT guidance of €680–720 million; synergies from About You contributed >€10 million and active customers reached 62.5 million.
Connected Companies & Entities
4 Entities mapped“Zalando hat im zweiten Quartal von Zuwächsen durch die Übernahme von About You und einem starken Firmenkundengeschäft profitiert....”
“Synergien aus der Integration von About You trugen laut Mitteilung mehr als 10 Millionen Euro zum Ergebnis bei....”
“Nach Einschätzung von Experte Frederick Wild vom Analysehaus Jefferies sind die Ergebnisse angesichts hoher Erwartungen durchwachsen ausgefa...”
“Auch für Georgina Johanan von US-Bank JPMorgan ist das zweite Quartal schwächer als erwartet verlaufen....”
Ontology Mapping & Concepts
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Zalando profitable growth, B2B expansion powered by AI
Zalando reported continued growth and improved profitability in Q2 2026 while accelerating its B2B expansion through AI and platform services. Gross merchandise volume (GMV) rose 20.7% to €4.9 billion and revenue increased to €3.4 billion. Adjusted EBIT grew 10% to €205 million, although net profit fell. Integration of ABOUT YOU is contributing double-digit million euro synergies. Zalando cited 62.5 million active customers and strong category performance in sport and beauty. The company’s B2B business grew rapidly — revenue from corporate clients rose 27.6% to €335 million — driven by its logistics platform ZEOS and software offerings; SCAYLE STUDIOS was highlighted for shortening fashion content production times by more than 95%. Full-year adjusted EBIT guidance is €680–720 million.
BaFin Reviews Zalando Accounts Over About-You Deal
Germany’s financial regulator BaFin has opened a review of Zalando’s consolidated financial statements and management report after identifying indications of possible accounting violations connected to the About‑You acquisition. BaFin said it found concrete clues warranting closer inspection and will make the review public when completed. Zalando said it is in close contact with the regulator and described the issue as a formal, materially immaterial omission in the notes concerning a related‑party transaction; the company said all relevant information about the purchase was publicly available. The stock dropped sharply on the news (earlier premarket falls on Tradegate were reported up to ~20%, with about a 6% fall at market open). Publication date: 2026-06-26.
BaFin Rebukes Zalando Over About You Disclosure
Germany's financial regulator BaFin found errors in Zalando's 2025 consolidated financial statements related to its acquisition of About You, saying Zalando violated reporting rules by omitting required information connected to the takeover. The findings were identified during BaFin's review of Zalando's 2025 annual report. The story was published by Lebensmittelzeitung (DFV Mediengruppe) on 2026-07-21. The article notes Zalando's headquarters in Berlin-Friedrichshain alongside the regulator's statement about the report errors.
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