Observed Signal · Jul 7, 2023 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
YouTube Tests Hyperlinked Keywords in Comments
YouTube is conducting a test that adds hyperlinked keywords to comments, linking viewers to YouTube search results for the corresponding term while the video continues to play in a miniplayer. Links are auto-generated by YouTube and cannot be added or edited by commenters; creators can remove links from their video comments if desired. The goal is to reduce friction for viewers seeking more information and to surface relevant content. The article’s Creator Insider reference suggests broader feature rollouts, including better visibility of Community posts on tablets, a new Analytics metric showing how many users save upcoming live streams, and updates to Channel Memberships in the mobile Studio app. The piece also notes a separate AI-based tool, Aloud, for multilingual video syncing, provided free of charge.
Experimental feature on a major platform (YouTube) impacting discovery UX
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Key Takeaways & Evidence Grounding
- YouTube is testing hyperlinked keywords in comments.
- Clicking a linked keyword initiates a new YouTube search for that term, with the video staying in the miniplayer.
- Linked keywords are determined by YouTube; commenters cannot add or edit links; creators can remove links.
- The test aims to reduce friction and improve discovery of relevant content.
- Other updates include tablet visibility for Community posts, a new Analytics metric for upcoming Live streams, mobile Studio App management of Channel Memberships, and the AI tool Aloud for multilingual video syncing.
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
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