Observed Signal · Aug 24, 2021 · Product Launch · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
YouTube Partner Program Reaches 2M Creators, More Monetization Options
YouTube’s Partner Program (YPP) has surpassed 2 million participants worldwide. YouTube Chief Product Officer Neal Mohan outlined the program’s impact and outlined new monetization opportunities, including the expansion of earning options beyond ads. Over the past three years, YouTube reportedly paid around $30 billion to creators, artists, and media partners, with a late-2010s ecosystem enabling the equivalent of hundreds of thousands of US full-time jobs. Google notes that in Q2 2021, YouTube Ads generated over $7 billion, and creators benefited from larger payout shares. YouTube has also launched a Shorts Fund (~$100 million) for Shorts creators and rolled out features like Super Thanks, contributing to an estimated total of roughly ten monetization options available to creators. Mohan emphasizes continuing to reward trusted creators and expand monetization options, with supporting blog posts and help documents referenced for more detail.
Milestone in creator monetization on a major platform with new monetization options
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Key Takeaways & Evidence Grounding
- YouTube Partner Program has over 2 million participants globally.
- Around $30 billion has been paid to creators, artists, and media companies in the last three years.
- YouTube launched a Shorts Fund with approximately $100 million for Shorts creators.
- In Q2 2021, YouTube Ads revenue exceeded $7 billion, with creators receiving an increased share.
- There are roughly ten monetization options available to creators within YPP, including Super Thanks.
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