Observed Signal · May 8, 2023 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Positive
YouTube Adds Channel-Level For You Recommendations
YouTube's Creator Insider team announced updates to channel pages, including a new personalized For You section that will recommend content from a creator's own channel to individual viewers based on their watch history and topic affinity. Channel managers will be able to exclude certain content types and set parameters for what is shown. The platform is bringing back the ability to sort videos by oldest as a channel filter. Channel tabs will be hidden if empty (e.g., Playlists) and will reappear automatically once content exists, with About tab data accessible via the channel description. Additionally, YouTube previewed new channel-display options, such as Courses and Publications tabs, the option to add links in the header, and has launched a Podcast tab on channel pages.
Technical release / channel UX improvements on a major platform (YouTube) affecting content discovery and engagement
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Key Takeaways & Evidence Grounding
- YouTube's Creator Insider announced updates to channel pages.
- A personalized 'For You' section will recommend content from a channel based on viewers' watch history and topic affinity, with content-type exclusions configurable by channel managers.
- The 'Sort by oldest' channel filter is returning to YouTube channel pages.
- Tabs will be hidden if empty (e.g., Playlists) and About tab data will be accessible via the channel description.
- Previewed additions include Courses and Publications tabs, header links, and a Podcast tab on channel pages.
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
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