Observed Signal · Jul 21, 2026 · Creative Campaign Launch · Source: AdAge · Impact: 1/5 · Sentiment: Neutral
Creative & Production Market: Xfinity’s 'Imagine That' Ads Feature Zombies
Xfinity debuted new 'Imagine That' spots that place the brand's services in a zombie-apocalypse setting. The ads were created by agency Goodby Silverstein & Partners and directed by Damien Shatford, and they emphasize the resilience of Xfinity services (notably WiFi) even amid undead chaos. The story was published on Ad Age on July 21, 2026, and written by Tim Nudd. The piece highlights the creative concept and credits the agency and director behind the campaign.
Coverage of a single-brand creative campaign by an advertiser and its agency; notable in creative/production circles but limited impact on AdTech/MarTech infrastructure or industry-wide practice.
Key Takeaways & Evidence Grounding
- Xfinity released new 'Imagine That' advertising spots set in a zombie apocalypse.
- Goodby Silverstein & Partners created the ads for Xfinity.
- Damien Shatford directed the spots.
- The article was published on Ad Age on 2026-07-21 and authored by Tim Nudd.
Connected Companies & Entities
2 Entities mappedXfinity
Consumer broadband, TV, mobile and streaming services brand.
“Xfinity’s new ‘Imagine That’ spots are set in the zombie apocalypse...”
Crain Communications
B2B trade publisher with subscriptions, advertising, events and data products.
“Copyright © 2026. Crain Communications, Inc. All Rights Reserved....”
Ontology Mapping & Concepts
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