Observed Signal · Feb 27, 2024 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
X Enables Audio/Video Calls for All Users
X has rolled out a platform update that enables audio and video calling for all users, including those on non-paying accounts. The capability was first announced in October 2023 as Premium-only, and the rollout is now being made available gradually to the entire X community, per CEO Linda Yaccarino. In-app settings allow users to toggle the calling feature on or off and to specify who may call them—contacts from their X address book, people they follow, or only verified users. The article notes ongoing uncertainty about how this change will affect user interactions. A potential collaboration with Midjourney is mentioned but not confirmed. Overall, the update expands X’s communications features and gives users more control over who can reach them via calls on the platform.
New platform feature on a major social network; moderate impact on adtech landscape.
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Key Takeaways & Evidence Grounding
- X now allows audio and video calls for all users, including non-paying accounts.
- The feature was first announced in October 2023 as Premium-only.
- Linda Yaccarino, CEO of X, announced a gradual rollout to the entire X community.
- App settings let users enable/disable calls and choose who can call them (contacts, followed users, or verified users).
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
X launches standalone XChat app on iOS
X has publicly launched XChat, a stand-alone messaging app for iOS that lets users message X contacts, share files, make audio and video calls, and create group chats. X previously tested XChat with a small beta cohort. The app includes features X says are privacy-protecting — edit/delete for everyone, disappearing messages, screenshot blocking, and end-to-end encryption with PIN protection — and the company claims there are no ads or tracking in the app. Security experts have previously disputed X’s encryption claims and will likely reassess the standalone release. XChat will become the new home for X’s Communities after the company decided to shut that feature down. The move is part of xAI/SpaceX-linked owner Elon Musk’s broader strategy to extend X’s services via a suite of dedicated apps.
X Adds Native Post Scheduling in App
Social media platform X has introduced a native post scheduling feature directly within its mobile app, eliminating the need for users to rely on the browser version or third-party tools. The feature allows users to schedule posts up to two years in advance, providing significant flexibility for content planning. The functionality is initially rolling out on iOS, with indications of availability in Europe, and is expected to expand globally and to Android later. This update benefits social media managers, businesses, and creators by enabling better content organization and batch production. In parallel, X continues to enhance its advertising capabilities with the X Ads MCP, which allows advertisers to create ads using AI tools through natural language commands.
Court Blocks X Rival From Using Twitter Name, Allows 'Tweet'
A Delaware federal court ruled in a trademark dispute between Elon Musk's X and startup Operation Bluebird, granting X a preliminary injunction on the 'Twitter' name but denying it for 'tweet' and the Twitter bird logo, citing likely abandonment. Musk's own tweets about removing birds and the logo influenced the decision. Operation Bluebird, which rebranded to Tweet.app, cannot use 'Twitter.now' but may continue using 'tweet'. The startup, founded by lawyers, aims to acquire abandoned Twitter trademarks, charging $20 to reserve handles with over 172,000 requests. The case is ongoing, with a final verdict expected in November 2027, highlighting the impact of public statements on trademark protection and the legal battles over the Twitter brand.
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