Observed Signal · Aug 5, 2026 · Hiring · Source: Meedia · Impact: 1/5 · Sentiment: Neutral
Willi Arsan and Christoph Schwedler named München.TV CEOs
Localism Media Holding has reorganized its leadership and operating structure. Horst Rettig becomes CEO of the holding while Marion Gehlert, formerly München.TV editor-in-chief, is promoted to Chief Content & Talent Officer at holding level. The main station München.TV will be led by a dual executive team: Willi Arsan (responsible for program, editorial, production and technology) and Christoph Schwedler (responsible for finance, strategy, marketing, brand and research). Owner and investor Max Schlereth says the reorganization centralizes cross-station functions such as sales, technology, administration, accounting and corporate development to create synergies and advance strategic development. The group includes München.TV, TV.Ingolstadt and the Heilbronn regional station L‑TV, with an asserted renewed focus on journalistic quality.
This is a regional broadcaster leadership and structural reorganization with limited direct impact on the wider AdTech/MarTech industry; may affect local broadcast inventory and editorial strategy but is not industry-shifting.
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Key Takeaways & Evidence Grounding
- Willi Arsan and Christoph Schwedler have been appointed co-managing directors (Geschäftsführer) of München.TV.
- Horst Rettig becomes managing director of the holding company Localism Media.
- Marion Gehlert, previously München.TV editor-in-chief, is appointed Chief Content & Talent Officer at the holding level.
- Localism Media will centralize sender-overlapping functions including sales, technology, administration, accounting and corporate development.
- The broadcaster group comprises München.TV, TV.Ingolstadt and the Heilbronn regional station L‑TV.
Connected Companies & Entities
2 Entities mapped“Christoph Schwedler is described as a former ORF manager in the article.”
“The article states that Max Schlereth previously gave insights to MEEDIA about his strategy and his move into the media business.”
Ontology Mapping & Concepts
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Leadership Reshuffle at münchen.tv under Max Schlereth
Owner Max Schlereth has reorganized the Localism group that houses regional broadcasters including münchen.tv, tv.ingolstadt and L‑TV. Horst Rettig and Marion Gehlert are moved from münchen.tv into the group's holding company: Rettig becomes managing director of the entire Localism group and Gehlert will serve as Chief Content & Talent Officer, continuing her political-talk formats across the stations. At münchen.tv Willi Arsan will take responsibility for programming, editorial, production and technical operations, while Christoph Schwedler becomes managing director overseeing finance & controlling, strategy, marketing, research, promotion, design and social media. The holding will centralize cross-station functions (sales, tech, administration, accounting, corporate development) and expand journalistic education and quality work at group level.
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