Observed Signal · Jul 23, 2026 · Research Report · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
West Monroe Releases AI-Native Enterprise Research
West Monroe published Building the AI-Native Enterprise, a research report based on a survey of 417 U.S. business leaders that examines how organizations move from AI experimentation to enterprise transformation. The report introduces the Enterprise AI Transformation Index to benchmark AI maturity and identifies three imperatives: make AI the operating layer, bridge the AI ROI divide, and redesign organizational structures for AI. The firm also launched an AI Enterprise Strategy Agent on its WestMonroe.ai platform. Findings show accelerating AI maturity but uneven translation of AI investments into revenue and enterprise value, and highlight regulatory, trust, and infrastructure pressures shaping adoption.
Provides a new benchmarking index and practical insights on enterprise AI adoption that are relevant to MarTech and enterprise strategy, but is not a platform change from a major adtech vendor.
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Key Takeaways & Evidence Grounding
- West Monroe released Building the AI-Native Enterprise, research based on a survey of 417 U.S. business leaders.
- The report introduces the Enterprise AI Transformation Index, a benchmark measuring organizations’ progress toward becoming AI-native.
- Report identifies three imperatives: make AI the new operating layer; bridge the AI ROI divide; and rewrite the org chart for AI-enabled work.
- Survey findings include: 58% say AI connects across their business; 40% are layering AI onto legacy infrastructure; 54% report faster decision-making; 51% report cost reductions; 42% report new revenue opportunities; and only 36% measure AI success by revenue growth.
- West Monroe launched the AI Enterprise Strategy Agent on its WestMonroe.ai platform and received industry recognition (Overall AI Consulting Firm of the Year by AI Breakthrough).
Connected Companies & Entities
4 Entities mapped“Alongside the report, West Monroe launched the AI Enterprise Strategy Agent on WestMonroe.ai, the firm’s AI-powered platform for business st...”
“PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicato...”
“MarTech Series is a leading publishing platform that provides daily updates on marketing technology news, in-depth interviews with industry ...”
“Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard...”
Ontology Mapping & Concepts
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