Observed Signal · Sep 25, 2026 · Market Signal · Source: VML · Impact: 2/5
VML Named Network of the Year and VML UK Crowned Agency of the Year at 2026 Gerety Awards
VML has been named Network of the Year and VML UK has been crowned Agency of the Year at the 2026 Gerety Awards, as highlighted in the latest news roundup.
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VML New York Tops Mid‑Year World Creative Rankings
The Drum's mid-year World Creative Rankings leaderboard places VML New York provisional number one at the halfway point of 2026, after the agency climbed from eighth in the previous annual rankings. Ogilvy Singapore is second and Rethink Toronto third. Uncommon Creative Studio London made the largest leap, rising from 180th to fourth, driven by multiple awarded campaigns. The Drum analysed 1,059 campaigns from 691 advertisers working with 606 agencies to produce the mid-year report. Rankings remain provisional with further awards still to be decided; The Drum plans to publish the complete annual World Creative Rankings targeted for late 2026 rather than the usual February release.
Ogilvy Named Cannes Lions Network of the Year 2026
At the Cannes Lions International Festival of Creativity 2026, WPP’s Ogilvy was named Network of the Year, with fellow WPP agency VML placing second. WPP became the festival’s most awarded holding group for the second consecutive year, collecting 140 Lions (including a Titanium and 7 Grand Prix). Ogilvy alone won 81 Lions, including 3 Grand Prix, 13 Golds, 22 Silvers and 43 Bronzes. The win was linked to Ogilvy’s Bad Bunny–inspired work for Puerto Rican ecommerce and delivery app UVA. The article was written by Christopher Cicchiello and published on 2026-06-26.
Adweek Names 2026 Media Plan of the Year Winners
Adweek published its 2026 Media Plan of the Year awards, recognizing media agencies and brand-side planners across 22 categories for campaigns that shifted cultural conversations and delivered measurable results. Winners highlighted creative, cross-channel executions — from Kleenex partnering with PHD UK and artist Mr Doodle to drive sales, to Humana and Spark Foundry building an AI-driven system in the Microsoft Bing ecosystem to boost Medicare enrollments. Campaigns included experiential activations (Oscar Mayer’s Wienie 500), social-first debunking (Unilever’s Vaseline Verified), streamer-driven public safety (Havas Play France and Sapeurs‑Pompiers de France), and inclusive cause marketing (GMF with Havas Play France). The feature lists performance metrics and outcomes for featured campaigns and agencies, illustrating diverse tactics across OOH, streaming, AI, social, experiential, and insight-led work.
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