Observed Signal · Nov 21, 2016 · Partnership · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
VICE and SpotX Partner for Online Video Ads
SpotX will provide the technical infrastructure for automated selling of online video advertising on VICE's digital platforms. All European media brands under VICE Digital will make their video content available in the programmatic advertising space. The partnership aims to help VICE scale its central video content and business while expanding SpotX's publisher network. Stefan Beckmann, SpotX's Managing Director for the DACH region, stated that both parties share a vision for the programmatic future of video, and viewed the alliance as a sign of growing advertiser and publisher engagement in programmatic video. The collaboration underscores increasing cooperation between media brands and adtech platforms to monetiz e premium video inventory at scale.
Partnership between adtech platform and media brand indicating growth in programmatic video adoption.
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Key Takeaways & Evidence Grounding
- SpotX provides the technical infrastructure for automated sale of online video advertising on VICE's digital platforms.
- All European media brands of VICE Digital will serve videos in the programmatic space.
- The partnership aims to develop VICE's central video content and business while adding SpotX as a publisher partner.
- Stefan Beckmann, Managing Director DACH of SpotX, said both parties share the vision of a programmatic future of video.
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