Observed Signal · Feb 26, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
V2 Communications Unveils AI Solutions for Tech Brand Visibility
V2 Communications announced two new service offerings — an AI Visibility solution and Earned Media at Scale — aimed at helping technology brands increase visibility, credibility and measurable authority within generative AI-driven search. The AI Visibility solution uses an AI auditing platform to analyze brand presence across systems such as ChatGPT, Google AI Overviews, Gemini and Claude, benchmarking competitors and identifying narrative gaps for actionable earned, owned and website strategies. Earned Media at Scale distributes newsroom-ready stories across a vetted network of local, regional and national publishers to strengthen editorial signals that influence AI citations. V2 positions these offerings as extensions of traditional PR and content programs and says they expand the firm’s capabilities in Generative Engine Optimization (GEO) for AI-driven discovery.
New PR services address AI-driven search and GEO, relevant to marketing and communications teams but not a major platform or policy change; modest industry impact focused on visibility and measurement for brands.
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Key Takeaways & Evidence Grounding
- V2 Communications launched two new services: an AI Visibility solution and Earned Media at Scale.
- The AI Visibility solution audits brand presence across generative AI systems including ChatGPT, Google AI Overviews, Gemini and Claude.
- Earned Media at Scale distributes newsroom-ready stories across a vetted network of local, regional and national publishers to boost editorial signals.
- Services integrate with existing PR, content and website strategies and are described as expanding V2’s Generative Engine Optimization (GEO) capabilities.
- Savannah House-Lundberg, Vice President of Integrated Marketing at V2, is quoted on the risk of AI-generated summaries lacking credible signals.
Connected Companies & Entities
4 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
VisiGEO Launches AI Visibility SaaS for Brands
Focus Technology Co., Ltd. launched VisiGEO, a Generative Engine Optimization (GEO) SaaS platform designed to improve brand visibility within AI-driven search and answer systems (e.g., ChatGPT, Perplexity, Claude). VisiGEO provides a standardized three-phase workflow: (1) continuous AI Visibility Analysis to measure mentions, sentiment, and competitor share-of-voice across AI engines; (2) Website GEO Audit to fix technical blockers for AI crawlers (robots.txt, Schema markup) and produce LLMs.txt guidance plus LLM-optimized content generation; and (3) a third-party content strategy to publish authoritative citations on high-weighted sites (Reddit, Quora, industry forums, news). The company positions the product for independent e-commerce sites, corporate brand sites, and larger marketers seeking to be referenced and recommended by LLMs and AI agents.
PR Emerges as New SEO for AI Search Visibility
Fashion brands are increasingly turning to public relations (PR) as a key driver of visibility in AI-powered search engines, as generative engine optimization (GEO) gains prominence. Data analytics provider Launchmetrics, in collaboration with PR agency KCD, has introduced a new metric, AI Visibility (AIV), to measure a brand's presence in LLM responses on platforms like Google Gemini and ChatGPT. This metric complements the existing Media Impact Value (MIV) rankings, providing brands with a dual score to compare traditional media impact with AI-driven discoverability. The initiative highlights that earned media, such as press coverage and influencer mentions, significantly influences AI citations, with research indicating that over 80% of AI-cited links come from earned media. As consumer research increasingly starts with AI assistants, brands are expected to reallocate budgets from SEO towards PR and GEO strategies to enhance their AI visibility and overall brand awareness.
Endeavor and Noise Media Launch GEO Partnership
Endeavor Communications and London-based Noise Media Group announced a strategic partnership to help brands optimize visibility in the emerging AI search era through Generative Engine Optimization (GEO). The collaboration combines Endeavor’s earned-media, messaging and executive-positioning capabilities with Noise Media Group’s paid-media, search, audience-targeting and AI-driven marketing expertise. Noise Media Group’s proprietary AI visibility platform, vudo.ai, will be used to monitor brand representation across generative platforms such as ChatGPT, Perplexity, Gemini and Claude. Services offered immediately include GEO strategy, visibility audits, content development, earned media campaigns, digital advertising and AI visibility assessments, with a focus on sectors where trust and discoverability matter (technology, financial services, real estate, legal, climate, B2B and emerging industries).
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