Observed Signal · Mar 7, 2022 · Funding · Source: CMSWire · Impact: 3/5 · Sentiment: Positive
UserZoom Announces $800 Million Investment from Thoma Bravo
UserZoom, a UX research and optimization platform headquartered in San Jose, California, announced an $800 million strategic development investment from software investment group Thoma Bravo on March 1, 2022. The company plans to use the funds to expand its go-to-market capacity, grow geographically, and continue developing its UX Insights System, which combines research capabilities, participant recruitment, and expert assistance. Prior to this investment, UserZoom had raised approximately $135 million, including a $35 million Series A round in 2015 and a $100 million round led by Owl Rock Capital in April 2021. The company also strengthened its research capabilities through acquisitions including YourEye, WhatUsersDo, Validately, and EnjoyHQ. UserZoom reports more than 1,000 clients, including nearly half of the Fortune 100, and recently launched innovations such as Live Interviews, analytics tools, participant recruitment automation, and the QXScore measurement system.
An $800 million strategic investment from Thoma Bravo into UserZoom signals significant private equity confidence and growth capital in the UX/CX research and optimization technology segment, consolidating a key MarTech category.
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Key Takeaways & Evidence Grounding
- Thoma Bravo invested $800 million in UserZoom, announced on March 1, 2022.
- UserZoom previously raised about $135 million, including a $35 million Series A in 2015 and a $100 million round led by Owl Rock Capital in April 2021.
- UserZoom acquired YourEye, WhatUsersDo, Validately, and EnjoyHQ to strengthen research capabilities.
- UserZoom has more than 1,000 clients, including nearly half of the Fortune 100.
- UserZoom released QXScore in 2021 to measure digital experience performance.
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