Observed Signal · Mar 4, 2026 · Podcast Interview · Source: AdExchanger · Impact: 2/5 · Sentiment: Positive
Unlock Growth: Embrace Inclusive Data in Marketing
AdExchanger’s podcast episode features Charlene Polite Corley, VP of Inclusive Insights at Nielsen, arguing that marketers lose growth and increase risk when their measurement excludes Black, Hispanic and intersectional audiences. Nielsen’s Black Diverse Intelligence Series — published earlier this year — shows Black audiences have outsized cultural influence and distinct media behaviors: they are the most likely cohort to be very interested in five or more sports, 82% of Black Olympics fans say they watch major events live (about 30 points higher than the total population), 70% would stop buying from brands perceived as devaluing their community, and 63% expect brands to support causes they care about. Polite Corley also warns that AI can amplify biased assumptions in data, and that inclusive measurement is essential for growth and risk management.
Provides data-backed evidence and practitioner insight that inclusive measurement affects reach, cultural influence, brand risk, and growth — useful for marketers and measurement teams but not a platform policy shift.
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Key Takeaways & Evidence Grounding
- Charlene Polite Corley is VP, Inclusive Insights at Nielsen.
- Nielsen published its latest Black Diverse Intelligence Series report earlier this year.
- 82% of Black Olympics fans say they make a point of watching major events live — nearly 30 points higher than the total population.
- 70% of Black consumers say they will stop buying from brands they perceive as devaluing their community.
- 63% of Black consumers expect brands to support the causes they care about.
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