Observed Signal · Sep 26, 2026 · Market Signal · Source: Barb · Impact: 2/5
Unfiltered Media podcast interview with Caroline Davey and Luca Vannini
Barb's COO Caroline Davey and Luca Vannini are featured in an Unfiltered Media podcast interview, discussing the future of JICs and streamers.
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VideoWeek Podcast: Justin Sampson Barb Exit Interview
VideoWeek published a live podcast episode (recorded at New Video Frontiers) in which Vincent Flood, Editor-in-Chief at VideoWeek, interviews Justin Sampson, the outgoing Chief Executive of Barb, in an exit interview. Sampson reflects on his 14 years leading the UK television measurement Joint Industry Committee (JIC), discussing his achievements and regrets, innovations at Barb over the past decade, the political aspects of the role, his views on terminology, the rise of outcomes measurement and the resurgence of marketing-mix modeling (MMM), and Barb’s relationship with ISBA’s cross-media measurement initiative Origin. The episode was posted by VideoWeek on 2026-05-06 and is available via major podcast platforms including Apple Podcasts, Spotify and Google Podcasts.
Caroline Baxter Takes Helm at Barb for Expanded Measurement
Barb, the UK’s joint industry committee for TV measurement, has appointed Caroline Baxter as Chief Executive. Baxter joined Barb as a Director in 2022 and became Chief Operating Officer in 2024; she spent 27 years at Kantar prior to joining the JIC. Her appointment follows Justin Sampson’s November announcement that he will step down as CEO, effective this September. Barb has broadened its remit from linear TV to cross-platform video, adding services such as Amazon Prime Video, Netflix and Disney+ to reporting, launching Barb Ads Hub, taking over the CFlight initiative and running Project Dovetail to combine panel and device-level BVOD data. Barb cited priorities including maintaining a high-quality panel, enabling full-cycle campaign optimisation, modernising data distribution and extending reporting (including ongoing work to cover YouTube on TV sets).
VideoWeek Podcast with Broadpeak CEO Jacques Le Mancq
VideoWeek published episode #60 of its podcast on 28 July 2026 featuring Jacques Le Mancq, President & CEO of Broadpeak, interviewed by Vincent Flood, Editor-in-Chief at VideoWeek. The discussion covers challenges of delivering live streaming events at scale (especially sports), the Rennes video and TV technology hub, the rise of performance advertising in the European TV market, AI's impact on TV and streaming, relationships between European broadcasters and global platforms, and how TV consolidation may produce stronger competitors. The episode is available via major podcast readers.
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