Observed Signal · Dec 15, 2022 · Deprecation · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Negative
Twitter shuts down Revue newsletter service
Twitter acquired the newsletter platform Revue in January 2021. From January 18, 2023, author accounts will be inaccessible, Revue will be shut down, and all data will be deleted. The move follows Elon Musk's expressed openness to acquiring Substack amid broader discussions about publishing and content monetization. The article notes Musk’s response to a Dave Rubin thread and mentions potential changes to Twitter’s tweet length, including a proposed expansion up to 4,000 characters and a nearby plan to increase to 420 characters. It also recalls that Jack Dorsey published a Revue newsletter and that Bari Weiss and Matt Taibbi published threads after Musk granted access to internal Twitter documents. The development signals ongoing platform strategy shifts affecting newsletters and long-form creator content.
Shutdown of a creator newsletter platform signals platform strategy shifts with moderate industry impact
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Key Takeaways & Evidence Grounding
- Twitter acquired the newsletter platform Revue in January 2021 for an undisclosed sum.
- From January 18, 2023, Revue accounts will be inaccessible and the service will shut down with all data deleted.
- Elon Musk stated openness to buying Substack.
- There were discussions about increasing tweet length from 280 characters, with reports of a potential 4,000-character limit and a near-term 420-character increase.
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OAAA Launches Programmatic Center of Excellence for DOOH
AI is pushing advertising back into physical spaces due to declining trust in online content, the rise of AI answer engines that bypass websites, and the growth of agentic AI. Out-of-home (OOH) and digital out-of-home (DOOH) advertising are gaining renewed relevance, with US OOH revenue up 10.7% YoY to $3.16B in Q2 and DOOH up 18.5%, representing nearly 40% of category revenue. To guide this evolution, the OAAA has launched a Programmatic & Automation Center of Excellence led by COO Patrick Dolan, focusing on standardization, workflow automation, agentic AI, reporting/attribution, and omnichannel/retail media integration. The initiative aims to automate both programmatic and static OOH processes, addressing friction points. However, this trend raises concerns about consumer opt-out options and the over-commercialization of public spaces, as noted by Ezra Klein.
Threads Tests Substack Newsletter Integration for Creators
Threads is testing a new feature that would allow creators to link their Substack newsletters to their profiles. The discovery was made by app researcher Alessandro Paluzzi, who found an option for 'Newsletter – Substack' under the 'Featured' section in profile settings. This move would enable writers to gain new readers via Threads, while the platform benefits from more engaging content and discussions. The feature is still in testing, and it's unclear if it will offer full functionality like previews or analytics. This integration is part of a broader trend of social platforms strengthening ties with newsletter and podcast creators.
Modal Labs closing in on $750M round at $15.75B valuation
AI inference infrastructure provider Modal Labs is nearing a $750 million funding round led by Accel at a $15.75 billion valuation, according to a source. This would more than triple its valuation from $4.65 billion in May. The round comes amid surging demand for inference services, with other startups like Baseten, Fireworks, and Fal also raising at higher valuations. Modal Labs, founded in 2021 by Erik Bernhardsson and Akshat Bubna, provides infrastructure for training and running AI models without managing servers. The company has surpassed $300 million in annualized revenue as of May. The funding talks follow a security incident in July where a customer's data was compromised, but Modal's platform was not breached.
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