Observed Signal · Mar 30, 2022 · Partnership · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
Treasure Data and Sinch Partner for Omnichannel Personalization
Treasure Data, a customer data platform (CDP) provider, announced a strategic partnership with Sinch, a cloud communications and mobile customer interaction provider. The collaboration integrates Treasure Data's CDP with Sinch's SaaS and CPaaS offerings to enable more personalized, omnichannel customer conversations across email, text, phone, WhatsApp, iMessage, and Telegram. The joint solution is designed to give marketers and CX professionals a unified view of customer data and support engagement through marketing campaigns, AI chatbots, and service agents. According to Thomas Kurian, head of new markets at Treasure Data, the partnership originated from client requests for easier access to unified consumer data and personalized recommendations across contact centers, mobile marketing, and conversational AI. The combined offering is available immediately, with pricing varying by customer.
Relevant MarTech partnership strengthening CDP-CPaas integration for personalized omnichannel messaging, but not a major platform shift or industry-changing event.
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Key Takeaways & Evidence Grounding
- Treasure Data and Sinch announced a strategic partnership for omnichannel customer interactions.
- The solution combines Treasure Data's CDP with Sinch's SaaS and CPaaS offerings.
- Supported channels include email, text, phone, WhatsApp, iMessage, and Telegram.
- The combined offering is available now.
- The partnership was announced on March 30, 2022.
Connected Companies & Entities
3 Entities mapped“Treasure Data has partnered up with Sinch to create customer experiences across multiple channels....”
“The most recent release from Sinch included enhanced MMS messaging and personalization for Oracle Responsys....”
Ontology Mapping & Concepts
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