Transcend named a Leader in inaugural Gartner® Magic Quadrant™ for Privacy UX!

Transcend Named 'One to Watch' in Snowflake Report

Transcend announced at Cannes Lions 2026 that Snowflake recognized the company as a "One to Watch" in its Modern Marketing Data Stack report, in the Privacy & Consent category. Snowflake cited Transcend's approach of encoding complete data-use permissions directly into enterprise systems — including the Snowflake AI Data Cloud — to provide a real-time source of truth for consent, preferences, and business rules. Transcend said the capability helps joint customers resolve identity, enforce consent, and operationalize first-party data to accelerate AI and personalization initiatives. Snowflake’s CMO Denise Persson and Transcend’s Dianne Decena are quoted on the importance of governed data foundations as marketing shifts toward agentic, AI-driven systems. Transcend noted continued investment in the Snowflake ecosystem and a near-term roadmap of new joint capabilities.