Observed Signal · Mar 17, 2026 · Hiring · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
TrafficGuard Hires AI Expert to Combat Ad Fraud
TrafficGuard has appointed Scott Thomson as Head of AI to accelerate embedding advanced AI across its ad verification and invalid traffic (IVT) prevention platform. Thomson brings more than a decade of AI experience from Google, Adobe and Telstra and previously founded consultancy SCRYPTID; he served as a non-executive director at TrafficGuard earlier in 2024. The company, a flagship product of Adveritas Ltd (ASX:AV1), has operated ML-driven real-time IVT detection for years and says it will expand AI capabilities to address rising threats from agentic/generative AI bots. The hire supports TrafficGuard’s broader global growth, including recent U.S. expansion and the appointment of CPO Miguel Lopes, and signals a push toward AI-native detection, optimisation tools, and coverage across new channels and verticals.
Appointment strengthens an AI-native ad-fraud vendor’s capability at a time when agentic/generative AI threatens to increase sophisticated invalid traffic; relevant to advertisers and ad tech vendors focusing on IVT and fraud mitigation.
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Key Takeaways & Evidence Grounding
- TrafficGuard appointed Scott Thomson as Head of AI.
- Scott Thomson previously worked at Google, Adobe and Telstra and founded consultancy SCRYPTID.
- TrafficGuard claims it was among the first ad verification platforms to deploy ML models for real-time invalid traffic detection.
- TrafficGuard is a flagship product of Adveritas Ltd (ASX:AV1).
- The appointment follows TrafficGuard’s recent U.S. expansion and the company’s appointment of CPO Miguel Lopes.
Connected Companies & Entities
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
TrafficGuard Launches U.S. Operations to Fight Ad Fraud
TrafficGuard announced the formal launch and scaling of its United States operations, establishing a New York office and relocating CEO Mathew Ratty to lead U.S. growth and customer engagement. The move builds on existing commercial teams in the U.S. and aims to provide local leadership, support, and go-to-market execution for enterprise clients facing rising invalid traffic and sophisticated ad fraud. TrafficGuard—positioned as the flagship product of Adveritas Ltd (ASX:AV1)—says it will accelerate product innovation and expand its U.S. team after appointing Miguel Lopes as Chief Product Officer in 2025. The company highlights its AI- and ML-driven detection, mitigation and reporting capabilities designed to protect budgets, improve optimisation confidence, and reduce non-genuine and non-incremental traffic across paid media.
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