Observed Signal · Apr 19, 2023 · Product Launch · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
Totango and Jasper.ai Unite for Generative AI CX Features
Totango, a composable customer success platform, announced its first generative AI enhancements through a new partnership with Jasper.ai, a business-focused AI content generation platform. The integration enables Totango users to use natural language queries to surface customer account information and generate personalized content directly from the Totango interface, reportedly 10X faster. The AI features are designed to boost efficiency and create a smoother customer experience while maintaining brand voice and data security. Totango plans to roll out the features to select long-time customers in Q2 2023, with pricing based on seat licenses and account volume. CEO Alistair Rennie highlighted the responsible development of AI and future integration plans based on customer feedback.
Partnership brings generative AI to customer success platform, signaling AI adoption in MarTech.
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Key Takeaways & Evidence Grounding
- Totango introduced its first generative AI enhancements via a partnership with Jasper.ai.
- Users can use natural language queries to surface customer profiles and generate code for system integrations.
- Jasper.ai integration allows creation of personalized content 10X faster within Totango's UI.
- Rollout starts with select long-time customers in Q2 2023.
- Pricing is case-by-case, based on seat licenses, account volume, and enterprise add-ons.
Connected Companies & Entities
1 Entity mapped“Jasper is an AI platform geared toward businesses — its focus is on content generation for creators and marketing teams. It offers a variety...”
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