Observed Signal · Dec 18, 2025 · Ranking/Report · Source: OMR · Impact: 2/5 · Sentiment: Neutral
Top TikTok Brands and Creators of 2025 Revealed!
OMR published its TikTok Yearly Charts 2025, produced in collaboration with agency Wecreate, ranking brands and creators on a year-long points index that rewards consistent monthly performance rather than single viral hits. In the Brands category Red Bull remains number one with 165 points (up 13), followed by the public-info channel @nicetoknow with 155 points (up 27) and @zeitimbild in third. Transfermarkt is the highest new entrant among brands (4th, 101 points); Sixt appears as another new entrant. Among German-language creators, Nader El-Jindaoui (TSG Hoffenheim) tops the list with 157 points, narrowly ahead of @herranwalt (156); Louisa El-Jindaoui (@jindaouis) falls to third. For international creators, Chiara Calisto leads with 171 points while Zahide scores 164; King Chris drops to sixth. Veteran creator Younes Zarou slides to 14th but remains the DACH creator with the largest follower base for international content.
Yearly platform rankings provide benchmarks and signals about brand and creator performance on TikTok and can inform marketing and creator strategies, but they do not represent a structural industry change.
Track Red Bull Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- OMR released the TikTok Yearly Charts 2025 in collaboration with agency Wecreate using a points index that measures performance across the whole year.
- Red Bull ranked #1 in the Brands category with 165 points (up 13 from the previous year); @nicetoknow ranked #2 with 155 points (up 27).
- Transfermarkt was a notable new entrant in the Brands chart, placing #4 with 101 points; Sixt entered the Brands chart at #7 with 51 points.
- Nader El-Jindaoui (TSG Hoffenheim) was the top creator with German-language content at 157 points; @herranwalt ranked #2 with 156 points and is the follower-strongest creator in that category.
- Chiara Calisto topped the international-creators chart with 171 points; King Chris fell to #6 (103 points) and Lala was the highest new entrant among international creators (78 points).
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
ARD Media Launches Programmatic Audio Ad Product Audionited in October
At DMEXCO, ARD Media CEO Ralf Hape announced Audionited, a programmatic audio ad product launching in October 2026. The platform unifies linear radio, webstreams, and podcasts into a single booking channel, offering one deal, one invoice, and unified reporting, simplifying campaign booking for agencies. Developed with technology partner Amily.One using its 'Amy' platform, Audionited integrates One Tech Group's SSP and initially covers ARD Media's radio inventory and third-party digital audio. Expansion to additional audio partners and video inventory is planned by 2027. In other industry news, SWR ends 'Talk mit Thees' after a continuous review, Servus Media and Welle 1 launch Austrian radio station Servus Radio, Hit Radio FFH starts a podcast on first responders, and Deutschlandfunk releases a documentary series about cloned horses.
Visa Cash App Racing Bulls: Gen-Z Playbook for F1 Fans
The Visa Cash App Racing Bulls, Red Bull's junior Formula 1 team, is focusing on Generation Z to grow its fanbase and attract sponsors. Team principal Peter Bayer discusses the strategy in an OMR podcast, emphasizing young drivers and early adoption of platforms like TikTok and Snapchat. The team has seen significant fan growth and is a marketing vehicle for Red Bull, Hugo Boss, and Block's Cash App. Bayer's background in snowboarding and youth events informs his approach. The team's history includes being the least successful F1 team, but they have become a talent factory, producing drivers like Sebastian Vettel and Max Verstappen.
Cakes Body Founders Launch Cakes Media Entertainment Division
Cakes, a nipple cover company founded by twin sisters Taylor Capuano and Casey Sarai, is pivoting from social selling to entertainment with the launch of Cakes Media. The new company will produce a feature-length documentary, 'Viral: The New American Dream,' premiering on September 22, 2026, and aims to create long-form series and creator-led content. The documentary, filmed during 2024-2025, chronicles the brand's growth, viral success, and personal loss. Caley Wildermuth, formerly of Red Bull, has joined as head of content, expanding the media ambitions. The strategy focuses on organic social media storytelling and building brand affinity, with plans for further original content and a social-first reality show.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.