Observed Signal · Sep 24, 2025 · Ranking Publication · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Top 40 Creators in the DACH Region
Forbes named the 40 most influential creators across Germany, Austria, and Switzerland, revealed at the Forbes Top Creators Summit. The ranking combines reach, engagement, follower counts, and an Entrepreneurship Score, with a jury of prominent figures and a community vote from fans. The piece emphasizes that many creators are evolving into entrepreneurs and building brands, not solely doing paid posts. Notable profiles highlighted include Lisa-Marie Schiffner (roughly 3.88M followers; TikTok engagement 8.54%), Younes Zarou (over 100M followers; about 57M on TikTok; co-founder of Totally and Atlasgames), Dean Schneider (over 33M followers; former finance entrepreneur now running a wildlife sanctuary), Mai Thi Nguyen-Kim (about 2.22M followers; chemist, science journalist, Quarks host; Spiegel bestseller; Grimme Prize; Bundesverdienstkreuz), and Julia Beautx (about 13M followers; Romy Prize recipient). The article also notes the rise of AI influencers and mentions Kling AI as a future trend.
Relevance to AdTech/MarTech through influencer marketing and creator economy dynamics in the DACH region.
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Key Takeaways & Evidence Grounding
- Forbes named 40 top creators in the DACH region at a Forbes Top Creators Summit.
- Entrepreneurship Score used alongside reach and engagement; jury included Shirin David and Ann-Katrin Schmitz; fans voted via Community Voting.
- Lisa-Marie Schiffner: 3,884,947 followers; 8.54% TikTok engagement; co-founder of Six Ways To Sunday; founded Lmwy.
- Younes Zarou: over 100M followers; ~57M on TikTok; co-founder of Totally and Atlasgames; involved in Kings League; leads Youniors FC.
- Mai Thi Nguyen-Kim: 2,224,823 followers; chemist and science journalist; host of Quarks on WDR; Spiegel bestseller; Grimme Prize; Bundesverdienstkreuz.
- Julia Beautx: ~13M followers; Romy Prize winner (2023) for Gestern waren wir noch Kinder.
Connected Companies & Entities
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