Observed Signal · Oct 2, 2026 · Market Signal · Source: Mercedes-Benz Group AG · Impact: 4/5
„TOO HARD TO RESIST“: Start der globalen Markenkampagne mit Brad Pitt als Botschafter des neuen Mercedes-AMG GT 4-Türer Coupés
Affalterbach, 02. Oktober 2026 – Mercedes-Benz startet die globale Markenkampagne „TOO HARD TO RESIST“ mit Brad Pitt als Botschafter für das neue Mercedes-AMG GT 4-Türer Coupé. Zudem kündigt Mercedes-Benz eine limitierte Kooperation mit adidas an: den adidas Samba OG x Mercedes-Benz.
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Mercedes‑Benz Sponsors Gamescom 2026
Mercedes‑Benz is expanding its gaming engagement by becoming the main partner of Gamescom 2026. The Stuttgart carmaker will present digital experience worlds and tie its presence to the brand’s 140‑year innovation anniversary (since 1886). The article was published on HORIZONT on August 26, 2026, and is authored by Bettina Sonnenschein.
Black Corridor Releases Emotional Mercedes‑Benz G‑Class Film
Berlin production company Black Corridor has created a new brand film for the Mercedes‑Benz G‑Class that foregrounds people and emotional connections rather than off‑road action. The short piece celebrates the vehicle’s cultural status since its 1979 launch and presents personal stories and relationships to the G‑Class. The article was written by Margaux Adam and published on July 7, 2026 on Horizont.
Digital, flexibel, vernetzt: erfolgreicher Produktionsstart des neuen Mercedes-Benz GLA im Werk Rastatt
Rastatt, 17. September 2026 – Erfolgreicher Produktionsstart des neuen Mercedes-Benz GLA im Werk Rastatt. Zudem: weiteres Modell der neuen elektrischen C-Klasse ab sofort bestellbar.
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