Observed Signal · Oct 8, 2026 · Funding · Source: Tech.eu (European Tech & Deals) · Impact: 2/5 · Sentiment: Positive
TODAY raises €2.8M for AI advisor platform
TODAY, a Copenhagen-based AI startup for financial and insurance advisors, has raised €2.8 million in seed funding. The round was co-led by High-Tech Gründerfonds (HTGF) and Insurtech Gateway, with participation from Seed X, Lucid Capital, and angel investors including former HDI CEO Herbert Rogenhofer and Tech11 founder Pierre Dubosq. Founded in 2024 by Michael Gackstatter and Artem Demchenkov, TODAY develops an AI-powered sales operating system that automates administrative tasks, transcribes meetings, generates IDD-compliant documentation, coaches advisors, and answers calls. It also offers a simulation product for training. Advisors using TODAY save an average of five hours per week and can generate up to 10% more revenue. With over 3,500 advisors in the DACH region, the funding will be used to expand across the region and accelerate development.
AI adoption in financial advisory is a growing niche, but not directly core AdTech.
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Key Takeaways & Evidence Grounding
- TODAY raised €2.8 million in seed funding.
- The round was co-led by High-Tech Gründerfonds and Insurtech Gateway, with participation from Seed X, Lucid Capital, and angel investors.
- Founded in 2024 by Michael Gackstatter and Artem Demchenkov.
- TODAY's platform is used by over 3,500 advisors in the DACH region.
- Advisors using TODAY save an average of five hours per week on administrative work.
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Atira Raises $17.5M for AI Sales Engineering
Atira, a Munich-based AI company, has raised $15 million in seed funding, with an additional $2.5 million pre-seed round disclosed, totaling $17.5 million. The seed round was led by Accel with participation from UVC, Fortino, Booom, and industry investors. Atira develops an AI orchestration platform for industrial sales engineering, targeting companies that sell complex, built-to-order products. The platform integrates with CRM, ERP, and CPQ systems to automate the response to requests for quotation (RFQs), generating technical documentation, configuration proposals, and pricing options. The funding will be used to expand the go-to-market team, accelerate product development, and support international expansion. Founded in November 2024 by Florian Diegruber and August DuMont Schütte, Atira aims to reduce manual handoffs in the sales engineering process, which accounts for over $128 billion in annual labor spending globally.
Spiich raises €3M to automate sales admin with AI
Stockholm-based Spiich, an AI sales agent startup, has raised a €3 million Seed round led by Ugly Duckling Ventures, with participation from Alliance VC, Cherry Ventures, and Ampli Ventures. Founded in June 2025 by Johan Torssell and Dennis Hadzialic, Spiich develops AI agents that handle prospecting, meeting prep, CRM updates, and follow-ups, allowing sales teams to focus on customer relationships. The company reports serving over 50 customers across 15 countries, with 100%+ monthly ARR growth in H1 2026 and 160%+ net revenue retention. The funding will be used to expand engineering and go-to-market teams as Spiich targets European growth. The company distinguishes itself by not aiming to replace salespeople but to augment their non-selling tasks.
Zeit AI Raises €5M for Autonomous Data Engineering
Zeit AI, a Munich-based startup founded in 2024 by Palantir alumni Leopold von Waldthausen and Marvin Bornstein, has raised €4.3 million ($5 million) in a funding round. Investors include Y Combinator, University of Oxford's Seed Fund, Sequoia Capital Scout Fund, ACE Ventures, and Hasso Plattner VC. The company develops ZeitMind, an autonomous AI agent that connects ERP, CRM, and over 600 other systems to automate data engineering tasks for mid-sized European companies. ZeitMind cleans and structures data, builds analytics-ready applications, and offers traceable results with German data center hosting, providing affordable data engineering capabilities to businesses lacking specialized talent. The funding will be used to expand the team in Munich and London and reach more businesses across the European mid-market.
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