Observed Signal · Jan 20, 2023 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
TikTok Web Uploader Adds Editing Tools
TikTok has expanded its Web Uploader with new editing options that let creators split long videos into multiple clips, trim away unnecessary parts, and convert horizontal footage to vertical 9:16 format. The features were highlighted by Karsten Samland, TikTok's Head of Entertainment Operations in the DACH region, in a LinkedIn post. The article notes these functions are already available within the Web Upload area. Separately, TikTok is developing a drafts storage button for the mobile app, with early testers able to use it. The piece, authored by Niklas Lewanczik on January 20, 2023, suggests these tools could streamline creators’ workflows and simplify video production on the platform.
Moderate impact on creator workflows; TikTok feature update for creators.
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Key Takeaways & Evidence Grounding
- TikTok added new editing options in the Web Uploader to split videos into clips, remove parts, and convert to 9:16.
- Karsten Samland, TikTok's Head of Entertainment Operations in the DACH region, discussed the benefits on LinkedIn.
- The functions are already available in TikTok's Web Upload area.
- TikTok is developing a drafts storage button for the mobile app, with early testers currently using it.
Connected Companies & Entities
1 Entity mappedOntology Mapping & Concepts
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