Observed Signal · Aug 15, 2024 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Three-Phase AI-Generated Key Visual Workflow
The article details a three-phase workflow for creating an AI-generated campaign visual for Samsung's Solve for Tomorrow under the AI for Society theme, as described by AI expert Julian van Dieken. Phase 1 centers on task briefing, ideation, and a crowd-sourced moodboard via a 25 participant AI hackathon that rapidly produced varied concepts. Phase 2 moves from inspiration to an AI visual, with Midjourney and prompts enabling stylistic explorations, including abstract and photorealistic blends and extreme contrasts. Phase 3 focuses on manual finetuning, applying negative prompting (e.g., via --no in Midjourney) and final touches using Photoshop’s Generative Fill and traditional retouching. The final AI Visual, created with AI assistance, represents the Solve for Tomorrow entry and is credited to Samsung. The piece emphasizes AI accelerating idea generation while human craft remains essential for a distinctive result.
Illustrates AI-driven workflow in creative production for a Samsung campaign; moderate industry relevance.
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Key Takeaways & Evidence Grounding
- Samsung commissioned Julian van Dieken to create the Solve for Tomorrow campaign visual with the AI for Society theme.
- An AI Hackathon with 25 participants produced initial AI-generated visuals within one hour.
- Midjourney is highlighted as a core tool, supported by an active community sharing techniques and outputs.
- Phase 3 utilizes Negative Prompting with Midjourney's --no parameter and Photoshop Generative Fill plus manual retouching.
- The final AI Visual was created for Samsung's Solve for Tomorrow competition, © Samsung.
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How to Create Non-'Slop' AI Images for Social Media
This article provides a practical guide for marketers and social media managers to create high-quality AI-generated images that avoid the generic, low-quality aesthetic often labeled 'slop.' It highlights the pressure to produce visuals quickly and cost-effectively, but argues that thoughtless prompting leads to bland, irrelevant content. The author, Sandra Franck, outlines a four-step approach: defining the post's goal, brainstorming creative visual ideas using three key questions, structuring prompts using a 'Mosaic' principle (Motiv, Optik, Szene, Atmosphäre, Inszenierung, Kontext), and ensuring brand consistency. The article uses examples, including the AI influencer Aitana Lopez, to illustrate the difference between successful and failed AI visuals. It also discusses tools like Midjourney and Recraft, and the challenges of maintaining corporate identity with AI.
AI Images for Social Media: Quality Over 'Slop'
The article explores the proliferation of AI-generated visuals in social media, warning against 'slop'—mass-produced, low-quality AI content that fails to engage audiences. Using the virtual influencer Aitana Lopez (created by Spanish agency The Clueless) as an example of successful AI content, it details a structured approach to generating meaningful visuals. Author Sandra Franck introduces the 'Mosaik' schema (covering Motif, Optics, Scene, Atmosphere, Presentation, and Context) as a framework to help social media managers build robust prompts. Additionally, the article highlights the importance of maintaining brand compliance (Corporate Identity) and managing style guides when deploying generative AI tools like Midjourney or Recraft.
Podcast: Midjourney Workflow for Consistent Brand Imagery
This newsletter summarizes a How I AI podcast episode (host Claire Vo) featuring Jamey Gannon, an AI creative director who demonstrates a Midjourney-based workflow for producing consistent, scalable brand imagery. Gannon emphasizes minimizing text prompts in favor of visual communication—style references (SREFs), image references, and personalization codes—to achieve repeatable aesthetics. The episode covers editorial and camera references as shortcut prompts, removing problematic reference images rather than trying to prompt-fix them, and routing work across specialized tools (Midjourney for initial creation, Nano Banana for edits, Flora for packaging). The piece is published in Lenny’s Newsletter and includes links to the episode and related workflow guides.
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