Observed Signal · Oct 27, 2026 · Market Signal · Source: World Data Lab · Impact: 2/5
The geography of global wealth is changing
Wolfgang Fengler explores how affluent consumers shape global spending and why the next wave of wealth is emerging in India, China and other emerging markets.
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McKinsey: Luxury Consumer Preferences Are Shifting
A McKinsey study finds shifting preferences in the global luxury market: wealthy consumers are increasingly favoring experiences over material goods. McKinsey projects the worldwide luxury industry could grow by up to 6% in coming years. The study also highlights geographic differences in demand—Chinese customers show interest in different luxury categories than US customers—signalling a change in product and marketing priorities for luxury brands and retailers. The article was published by Lebensmittelzeitung / Deutscher Fachverlag on 2026-07-06.
Travel Spending Rises as Consumers Prioritize Experiences
A new report highlights a shift in consumer behavior where travel is prioritized over material goods, driven by rising living costs and economic uncertainty. Data shows that 49% of Gen Z and Millennials took at least two longer trips in 2025, and over half of Gen Z plan to increase their travel budget in 2026. German summer travel spending is expected to rise by 2.4%. The trend extends to luxury, where experiences like travel and events grow faster than traditional luxury goods. For travel brands, the implication is to create desire through high-quality editorial content and visuals, making experiences tangible to consumers. The article is based on a study by Burda Verlag.
Global Consumer Trends 2027: trust, transparency and control take centre stage
New report reveals how consumers are seeking greater control as uncertainty and technology reshape trust and spending decisions.
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