Observed Signal · Jun 13, 2025 · Analysis · Source: CMSWire · Impact: 2/5 · Sentiment: Neutral

Technical Debt Is a CX Issue. Here’s Why That Matters

Executive Signal Summary

This article discusses the impact of technical debt on customer experience (CX), citing a study by Pega and Savanta of 500 IT decision makers. It reveals that legacy systems lead to financial drains, operational inefficiencies, and increased customer churn. Key findings include 88% of respondents concerned that technical debt inhibits competitiveness, 57% of organizations admitting legacy systems cause customer defection, and nearly half relying on legacy applications for 10-20 years. The article advises leaders to identify problem areas, prioritize debt management, and align incentives for long-term gains. It emphasizes that paying down technical debt can improve agility, innovation, and customer loyalty.

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High Confidence

Provides insights on technical debt impact on CX, relevant for MarTech/CX professionals, but not industry-shifting.

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Key Takeaways & Evidence Grounding

  • 88% of IT decision makers are concerned that technical debt inhibits competitiveness.
  • 57% of organizations acknowledge legacy systems cause customer defection.
  • Nearly half of organizations rely on legacy applications for 10 to 20 years.
  • 68% of respondents say legacy systems prevent effective team operation.
  • The study surveyed 500 IT decision makers globally.

Connected Companies & Entities

1 Entity mapped

“According to a recent study of 500 IT decision makers worldwide from Pega and Savanta, 88% of respondents expressed concern......”

Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: CMSWire•Published: Jun 13, 2025

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