Observed Signal · Jul 10, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
TapClicks Adds Pivot Tables and Flexible Data Views
TapClicks announced worldwide availability of two major enhancements to its core analytics platform: Pivot Table Widgets and the ability to change a widget's Data Source and Data View after creation. The features aim to let marketers perform advanced tabular analysis natively, reduce dashboard maintenance, and adapt reports without rebuilding widgets. The company said the updates respond to customer feedback and are now available to all TapClicks users. The article also notes other recent TapClicks capabilities including AI Dashboard Creation and SmartSlides.
Product enhancements from a MarTech analytics vendor improve workflow and reporting efficiency but do not constitute industry-shifting platform or policy changes.
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Key Takeaways & Evidence Grounding
- TapClicks announced worldwide availability of two core analytics enhancements: Pivot Table Widgets and the ability to change a widget’s Data Source and Data View.
- Pivot Table Widgets let users organize and summarize data across rows and columns within TapClicks Dashboards for pivot-style analysis.
- Users can now modify an existing widget’s underlying Data Source and Data View without recreating the widget.
- Babak Hedayati, CEO of TapClicks, is quoted describing the features as responses to customer requests.
- The article was published by MarTech Series on 2026-07-10.
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