Observed Signal · Jun 19, 2026 · AGENT_AUTHORIZED · Source: adagents.json · Impact: 4/5
Talpa Holding N.V. authorizes AI sales agent Swivel Inc. Sales Agent
Talpa Holding N.V. has authorized Swivel Inc. Sales Agent (https://adcp.swivel.ai/mcp) to execute autonomous direct sales and programmatic deals via AdCP protocol.
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Swivel in the News | See Where We’re Making Impact
Swivel is a finalist for the 2026 AdExchanger Awards in the AI Innovators - Agentic Platforms & Operating Systems category. Also featured: leadership team expansion, European expansion, and multiple industry articles on agentic advertising.
Swivel: AI to Automate Sell‑Side Ad Operations
Swivel, an ad‑tech company that launched in the US, builds AI tools to automate manual sell‑side ad‑operations tasks—such as campaign configuration, responding to RFPs, and in‑flight optimisation of RFPs—to free teams for more strategic work. In a VideoWeek interview filmed in Cannes, Ayelet Palmore, Senior Director of Marketing at Swivel, outlines the company’s thesis and says Swivel is now targeting publisher customers in Europe and is optimistic about agentic trading and AI‑driven workflows for ad sales. The piece was published on VideoWeek on 2026-07-02 and authored by Tim Cross‑Kovoor.
Talpa Network Authorizes AI Sales Agent Swivel Inc.
Talpa Network has authorized Swivel Inc. (https://adcp.swivel.ai/mcp) to execute autonomous direct sales and programmatic deals via AdCP protocol.
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