Observed Signal · Sep 10, 2026 · Interview · Source: Horizont · Impact: 2/5 · Sentiment: Negative
StoryMachine Founder: Politicians Without Social Media Sense Are Doomed
Philipp Jessen, founder of the social media agency StoryMachine, criticizes mainstream political parties for their lack of understanding of social media. In an interview with the German Press Agency about his new book 'Shitfluencer', he argues that politicians must personally grasp how to present themselves online, rather than relying solely on social media teams. He points to the AfD's success in addressing everyday topics and cites Markus Söder and Ricarda Lang as positive examples of politicians who effectively use self-irony and reinvent their online presence. Jessen warns that politicians who fail on social media will not be able to take on political responsibility in the future.
Relevant to social media and political communication, but not directly focused on AdTech or advertising technology.
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Key Takeaways & Evidence Grounding
- Philipp Jessen is founder of the social media agency StoryMachine.
- StoryMachine was founded in 2017 together with Kai Diekmann and Michael Mronz.
- Jessen published the book 'Shitfluencer' about political communication in social networks.
- Jessen criticizes mainstream parties for lacking social media skills.
- He cites the AfD as successful in addressing people's everyday topics.
Ontology Mapping & Concepts
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