Observed Signal · Apr 8, 2026 · Company Profile · Source: State of Streaming · Impact: 1/5 · Sentiment: Neutral
State of Streaming Adds Local Now Profile
Local Now is a free streaming app owned by Allen Media Group that focuses on local news, weather, and entertainment. Headquartered in Los Angeles, CA, the service was founded in 2016 and offers 400+ channels. This entry appears on the State of Streaming directory as a publisher/platform listing with links to its website and related corporate family listings (including The Weather Channel Streaming App).
Directory/company profile for a streaming app with basic corporate and product details; limited immediate AdTech impact.
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Key Takeaways & Evidence Grounding
- Local Now is a streaming app focused on local news, weather, and entertainment.
- Owner / Parent: Allen Media Group.
- Headquarters: Los Angeles, CA.
- Founded in 2016.
- Local Now offers 400+ channels and is listed in the State of Streaming directory.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
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State of Streaming Adds The Weather Channel Profile
State of Streaming lists a profile for The Weather Channel's free streaming app. The entry identifies The Weather Channel as a streaming app owned by Allen Media Group, headquartered in Atlanta, GA, and founded in 1982. The app provides live local forecasts, severe weather alerts, and weather-related programming. The profile links to the publisher website and notes the corporate family (Allen Media Group and Local Now). The page is a directory/company profile rather than a news article.
Local Now Adds Four Free Live Channels
Local Now expanded its free, ad-supported streaming lineup by adding four new live channels: FilmRise World’s Evil Killers, FilmRise Highway to Heaven, Elevation Church Network, and Scripps Sports Network. The additions broaden Local Now’s catalog beyond localized news and weather into true crime, classic drama, faith-based programming, and live sports. Local Now—originally part of The Weather Channel app and later acquired by Entertainment Studios in 2018 (now under Allen Media Group)—operates as a free AVOD/FAST service across major devices and more than 225 U.S. markets, offering hundreds of linear streams and thousands of on-demand titles. The move increases genre diversity and free ad-supported inventory for viewers and advertisers on CTV/streaming platforms.
State of Streaming Adds Nowly Profile
This State of Streaming publisher page hosts a directory entry for Nowly, a Roku-owned streaming app that delivers curated short-form and lifestyle content through the Roku platform. The page identifies Roku, Inc. as Nowly’s parent and groups Nowly within Roku’s corporate family alongside other Roku streaming properties. The page is primarily a directory/profile entry and includes links to many State of Streaming articles about the streaming ecosystem, but contains no standalone news, launch details, or coverage specific to Nowly beyond the basic app description.
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