Observed Signal · Mar 2, 2026 · Product Launch · Source: Adweek · Impact: 3/5 · Sentiment: Positive
Stagwell Unveils AI Search Tool for Enhanced Brand Visibility
Stagwell launched Stagwell Search+, an agent-based platform built with startup Emberos and developed by Assembly, Stagwell’s global omnichannel media agency. The platform is designed to improve brand discoverability and business outcomes within AI-driven search and LLM-generated answers by monitoring brand representation, predicting outcomes, coordinating cross-team workflows, and enforcing governance. Search+ was piloted over the past year and is being scaled across Stagwell’s agency network; Assembly reported one early software-client saw a 57% increase in visibility in AI Overviews. The platform uses fixed workflows (“fixed packs”) across paid, owned and earned channels and surfaces predicted and actual lift tied to business outcomes. Named AI agents include Sonar, Pilot, Flow, Merchant and Echo.
Product launch introduces a dedicated tool for optimizing brand presence in AI/LLM-driven search, addresses a growing need as consumers shift to AI chat interfaces, and reports measurable early results—relevant to advertisers, agencies and MarTech providers though not from a major platform.
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Key Takeaways & Evidence Grounding
- Stagwell launched a new product called Stagwell Search+ in partnership with Emberos.
- Stagwell Search+ was built by Assembly, Stagwell’s global omnichannel media agency, and piloted with clients over the past year.
- An early user (a software brand) saw a reported 57% increase in visibility in AI Overviews after using Search+.
- Search+ is structured around AI agents — Sonar, Pilot, Flow, Merchant and Echo — and uses fixed workflows (‘fixed packs’) to guide social, content and SEO teams.
- Emberos serves as the infrastructure layer for the platform; Justin Inman is founder and CEO of Emberos.
Connected Companies & Entities
4 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
SearchInsight.ai Launches AI Search Visibility Tool
SearchInsight.ai announced the launch of an AI search visibility platform designed to give agencies, brands, and in-house marketing teams affordable visibility into how they appear inside AI copilots and search engines. The product tracks prompts and responses across ChatGPT, Claude, Perplexity, Gemini, Grok and Google AI (including Google AI Mode/Overviews), captures brand mentions and full responses, analyzes competitor share-of-voice, surfaces fan-out query data, and provides action-oriented recommendations. The company launched a starter plan at $59/month (100 tracked prompts, 3 AI engines, 2 seats) with a 14-day free trial and positions the product for smaller teams priced out of enterprise tools. The article cites independent estimates about AI search scale and emphasizes the need for visibility as AI answers become a routine research channel.
Stagwell Launches Agent Cloud Toolkit for SMBs
Stagwell’s software arm, The Marketing Cloud, expanded its Agent Cloud platform with a 10-agent AI-powered marketing toolkit aimed at small and medium-sized businesses and in-house agencies. The subscription product is positioned to help lean marketing teams execute campaigns without hiring additional staff and to drive recurring SaaS revenue for the holding company. The article notes The Marketing Cloud surpassed $105 million in revenue in Q4 2025 and grew 41%, and Stagwell CEO Mark Penn identified the unit as one of the company’s fastest-growing segments in recent earnings commentary. The announcement underscores Stagwell’s strategy of monetizing AI-driven software alongside its traditional agency services.
Stagwell launches AI media curation marketplace
Stagwell is building and set to launch 'Stagwell Curate', an AI-driven media curation platform that aggregates curated CTV, online video, display and audio inventory from publishers and adtech partners into a central reservoir. The system uses AI agents (built with Claude) and data from The Trade Desk’s OpenSincera to perform a "domain health check" that evaluates ad- and supply-chain quality and web technical performance, then assembles bespoke inventory packages for clients. Stagwell says the platform aims to reduce reliance on third‑party DSP/SSP marketplace tooling, lower tech fees, increase transparency and speed for media buyers, while still using DSPs to execute bids. The effort leverages publisher relationships with Magnite and Freewheel and follows other agency and holding-company moves to bring curation upstream.
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