Observed Signal · Mar 19, 2024 · M&A - Completed · Source: Trending Topics · Impact: 2/5 · Sentiment: Positive
soona Acquires AI Product Photography Startup Mokker AI
soona, a product photography platform, has acquired Mokker AI, a Vienna-based startup that uses artificial intelligence to generate professional product images from just two or three photos. The purchase price was not disclosed but is reported to be in the millions. Mokker AI, founded by Mirko Vodegel, Lukas Fechtig, and Nikolaus Redl, had raised €3.2 million from investors including Speedinvest, Point Nine Capital, and Hyper Accelerator. The entire Mokker AI team, including the founders, will join soona. The AI product photography technology will be integrated into soona's platform, available to customers on a trial basis with subscription upgrades. soona, co-founded by Liz Giorgi and Hayley Anderson in 2019, serves more than 20,000 brands. The companies plan to develop further AI products and will host an AI Demo Day on April 18.
Acquisition of an AI product photography startup by a platform serving e-commerce brands; consolidates AI-powered creative tools for product marketing but has limited industry-wide impact.
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Key Takeaways & Evidence Grounding
- soona acquired Vienna-based AI product photography startup Mokker AI.
- The purchase price was not disclosed but is estimated to be in the millions.
- Mokker AI had previously raised €3.2 million from Speedinvest, Point Nine Capital, Carlos Gonzales Cadenas, Matt Robinson, and Hyper Accelerator.
- All Mokker AI team members, including the founders, will join soona.
- soona will integrate Mokker AI's technology into its platform and offer it to customers on a trial basis.
Connected Companies & Entities
2 Entities mapped“Investors include Speedinvest, Point Nine Capital, Carlos Gonzales Cadenas, Matt Robinson of GoCardless/Nested, and the Hyper Accelerator....”
“Investors include Speedinvest, Point Nine Capital, Carlos Gonzales Cadenas, Matt Robinson of GoCardless/Nested, and the Hyper Accelerator....”
Ontology Mapping & Concepts
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