Observed Signal · Jun 18, 2026 · Funding · Source: Trending Topics · Impact: 2/5 · Sentiment: Positive
SOMAREALITY Raises €3M Series A for Eye-Tracking Cognitive Insights
Vienna-based deep tech startup SOMAREALITY has closed an oversubscribed Series A round of more than €3 million. The round was led by Catalyst Romania, with participation from existing investors MT-Lab, RDY Ventures, Moondust Ventures, and Gateway Ventures. SOMAREALITY develops algorithms that use eye-tracking data to assess cognitive states like load, attention, perception, fatigue, and performance in real time. The company plans to expand its B2B segments, support long-term studies on cognitive health, and enter the B2C market. Since its go-to-market in 2024, SOMAREALITY has generated over €2 million in B2B revenue, with a more than twofold revenue increase in 2025. Total capital raised now stands at approximately €5.6 million.
Series A funding for an AI-based eye-tracking cognitive insights startup; relevant to measurement and analytics in advertising, but not a major industry shift.
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Key Takeaways & Evidence Grounding
- SOMAREALITY raised over €3 million in an oversubscribed Series A round.
- Catalyst Romania led the round with its Catalyst Romania Fund II.
- Existing investors MT-Lab, RDY Ventures, Moondust Ventures, and Gateway Ventures participated.
- The company develops real-time cognitive state analysis algorithms based on eye-tracking data.
- Founded in 2019, SOMAREALITY has generated over €2 million in B2B revenue since 2024.
Connected Companies & Entities
2 Entities mapped“Beteiligt haben sich zudem die Bestandsinvestoren MT-Lab, RDY Ventures, Moondust Ventures und Gateway Ventures....”
“Als Unterstützer dieser Runde wurden unter anderem Birdhouse Ventures, Gateway Ventures, Startup Wise Guys, FFG und aws genannt....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Soma Reality's Luchs Eyewear Tracks Cognitive State via Eye-Tracking Glasses
Vienna-based deep tech startup Soma Reality is entering the consumer market with Luchs Eyewear, a pair of glasses launching in 2027 that uses eye-tracking to analyze cognitive states such as workload, fatigue, performance, and attention. The glasses measure involuntary eye movements—blinking, fixations, pupil reactions—and process them in a companion app. Designed without an outward-facing camera, the product prioritizes privacy and user data ownership. The company, founded in 2019, has raised over €5.6 million in total funding, including a Series A led by Catalyst Romania. Soma Reality already has B2B clients in aviation, healthcare, and research, such as the Medical University of Vienna, and reports over €2 million in revenue since 2024. The consumer launch is part of its expansion alongside B2B growth and long-term studies on cognitive health.
Vienna Impact-Tech Network tech2impact Shuts After Six Years
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Serwas Technologies raises €300k pre-seed for server heat reuse
Serwas Technologies, a startup from Innsbruck, Austria, has closed the first tranche of its pre-seed funding round, raising nearly €300,000. The round is led by Gateway Ventures, with participation from business angels of the Pioneers Club and MCI Innsbruck. The company installs servers directly in buildings with high heat demand, such as swimming pools, hotels, and residential complexes. Its proprietary direct-to-liquid cooling technology captures waste heat from the servers and feeds it into the building's heating and hot water systems. The first installation is operational at an indoor pool in Innsbruck, in cooperation with Innsbrucker Kommunalbetriebe. The founders are Manuel Untergasser, Timo Berkmann, and Lucas Bolte. A second closing is planned for October to support further expansion. The startup is shifting from initial Bitcoin mining workloads toward AI workloads as its medium-term focus.
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