Observed Signal · Dec 15, 2023 · Technical Release · Source: Tech.eu · Impact: 2/5 · Sentiment: Positive
Soft2Bet's Motivational Engineering Drives Big iGaming Engagement Gains
Soft2Bet, a provider of online betting and gaming solutions, reports that its Motivational Engineering Gaming Application (MEGA) gamification framework drove significant engagement and revenue improvements in iGaming. The company says data analytics, flexible modular architecture, and AI-based personalization underpin its gamification features, including Bonus Crab, Betinia stadiums, and City Builder. Reported results include a 45% increase in average revenue per user, a 65% increase in gross gaming revenue, a 40% increase in profits, a 60% increase in player participation, and triple screen time. Soft2Bet is licensed in Greece, Sweden, Ireland, Malta, Denmark, Romania, and Italy, and is pursuing licenses in Germany, Portugal, New Jersey, and Ontario. The company is also moving into B2B offerings, using its European licenses to supply its platform and gamification technology to other brands.
Highlights a B2B iGaming platform using gamification and AI to lift engagement and revenue; relevant to engagement and marketing technology in the gaming vertical, but limited broader AdTech industry impact.
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Key Takeaways & Evidence Grounding
- Soft2Bet's MEGA gamification technology is credited with a 45% increase in average revenue per user, 65% increase in gross gaming revenue, 40% increase in profits, 60% increase in player participation, and 3x screen time.
- Soft2Bet uses data analytics, modular architecture, and AI/machine learning to personalize gamification elements.
- Featured gamification solutions include Bonus Crab, Betinia stadiums, and City Builder.
- Soft2Bet holds licenses in Greece, Sweden, Ireland, Malta, Denmark, Romania, and Italy; it is seeking licenses in Germany, Portugal, New Jersey, and Ontario.
- Soft2Bet is expanding a B2B model to offer its iGaming platform and tech stack to other European brands.
Ontology Mapping & Concepts
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