Observed Signal · Aug 19, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Soda Launches Memory Layer for Customer Teams
Soda (getsoda.app) has launched a "memory layer" product that passively captures contextual, human details from day-to-day interactions to build continuously updating profiles for customers, prospects, and partners—filling gaps left by traditional CRMs. The company positions the product as a background, low-friction alternative to manual CRM notes. Soda is currently in private beta with open registration at getsoda.app, and pricing starts at $17 per user per month. The article quotes founder Lloyd Rayner describing the product's purpose and includes an endorsement from Kurtis Paul, founder of Beynd.
New B2B MarTech product that addresses CRM gaps for customer-facing teams; limited immediate industry impact because it’s a startup product in private beta.
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Key Takeaways & Evidence Grounding
- Soda (getsoda.app) launched a relationship-focused "memory layer" product to capture context beyond traditional CRM records.
- Soda is currently in private beta with registration open at getsoda.app.
- Pricing for Soda starts at $17 per user per month.
- Founder Lloyd Rayner is quoted describing Soda's passive, background approach to capturing relationship context.
- The article was published by MarTech Series on 2026-08-19.
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Ontology Mapping & Concepts
Related Market Signals & Shifts
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MemBot AI: Customer Support Assistant with Persistent Memory
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