Observed Signal · Feb 20, 2024 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Snapchat Teases Tiny Snaps in Chat
Snapchat may be introducing a new feature called Tiny Snaps, according to hints found in a beta build reported by Android Authority. In Snapchat version 12.75.0.34, an APK teardown uncovered code suggesting Tiny Snaps could be sent during chats. The concept appears to involve capturing a moment as users are typing, with a camera icon indicating a potential to record at that moment. It remains unclear whether a Tiny Snap would be sent separately or appended to a completed message. The idea is to capture real-time reactions, making conversations more personal and interactive. Because the discovery comes from a beta version and there is no guarantee betas reach the public release, there is no rollout timeline. Snapchat reportedly has over 750 million monthly active users, and Tiny Snaps would be another feature aimed at boosting engagement in chat contexts. The report highlights how beta code analysis can reveal future product directions before official announcements.
Early-stage feature discovery in a major social platform; potential impact on chat interactions and engagement, but no official confirmation.
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Key Takeaways & Evidence Grounding
- Snapchat has over 750 million monthly active users.
- Tiny Snaps were spotted in Snapchat beta version 12.75.0.34 via APK teardown by Hadlee Simons of Android Authority.
- Tiny Snaps can be sent during chat by tapping the camera icon while typing.
- It is unclear if Tiny Snaps would accompany a completed message.
- There is no guarantee betas reach public release.
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Snap Exec: Much AI-Generated Content Is Just Crap
In an interview at DMEXCO 2026, Jan Müller, Senior Sales Manager for Largest Customers DACH at Snap, discussed the platform's stance on AI-generated content. Snap has stopped recommending wholly AI-generated videos in Snapchat's Spotlight feed to combat what is often referred to as 'AI slop'. Müller acknowledged that while some AI-generated content is good, much of it is low quality. He also touched on the importance of authenticity and the mix of brand and performance advertisers on the platform.
Snap Exec Urges Brands to Embrace Private Chats
In a guest commentary on Meedia, Jan Müller, Senior Sales Manager Largest Customers DACH at Snap Inc., argues that brands must shift focus from reach to relevance in private communication channels. Citing Snap's 'The Great Brand Reset' study with Mindscope, he highlights that 56% of German respondents share content with a small, specific group, and 61% prefer private interactions with brands via DMs, stories, or chatbots. He emphasizes that chats are not just for customer service but offer potential for brand engagement, especially with Gen Z. He advocates for creating content that provides practical value, using camera and AR for try-before-buy experiences, and being relevant in moments of decision-making. The commentary provides no new product launches or company announcements.
California governor vetoes bill banning 'pervert glasses' secret recording
California Governor Gavin Newsom vetoed Senate Bill 1130, which would have made it illegal to secretly record people using wearable recording devices like smart glasses. Newsom argued the bill defined wearable recording devices too broadly, potentially causing unintended consequences, and that existing state laws already provide adequate protections. The bill aimed to address privacy concerns amid the rise of always-listening devices from companies like Meta and Snap, which have seen significant sales. If enacted, California would have been the first state to regulate smart glasses, with fines or prison time for violators. The decision comes as other countries, like Norway, are considering similar bans. Critics have dubbed such devices 'pervert glasses' following incidents of harassment. The veto means no new specific regulations for these wearables in California yet.
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