Observed Signal · May 15, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Skyword Launches Category Authority Index for AI Search
Skyword announced the Category Authority Index™ (CAI) on May 15, 2026 as a new metric inside its Accelerator360™ content platform to help enterprise marketers measure how their brand is recognized, cited and positioned within category-specific AI search results. CAI yields a single board-ready score and combines four signals — Presence & Share of Model, Citation Yield, Entity Strength, and Narrative Sentiment & Favorability — to quantify whether AI systems simply mention a brand or treat it as a credible source. Skyword frames CAI alongside its proprietary Category Authority Standard™ benchmark and a six-step Category Authority Ladder™ framework. The announcement includes commentary from Skyword CEO Andrew Wheeler and a testimonial from Caitlin Brensinger of IDEXX about CAI’s ability to show how content influences AI-generated answers.
Introduces a new metric for measuring brand authority in AI-driven search which is practically useful for content and SEO teams, but it is a vendor product announcement rather than a major platform policy or market‑shifting development.
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Key Takeaways & Evidence Grounding
- Skyword announced Category Authority Index™ (CAI) on May 15, 2026.
- CAI is delivered via Skyword’s Accelerator360™ intelligent content marketing engine.
- CAI combines four signals: Presence & Share of Model; Citation Yield; Entity Strength; Narrative Sentiment & Favorability.
- Skyword also published the Category Authority Standard™ benchmark and the six-step Category Authority Ladder™ framework tied to CAI.
- IDEXX's Caitlin Brensinger provided a testimonial about CAI's utility in measuring influence on AI-generated answers.
Connected Companies & Entities
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AI Search Creates Measurement Gap Beyond Clicks
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