Observed Signal · Apr 6, 2016 · Product Launch · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Positive
Sizmek unveils MDX-NXT: open ad management platform
Sizmek announces MDX-NXT, the next generation of its Open Ad Management platform. The release combines omnichannel ad creation, Dynamic Creative, data collection and activation, campaign measurement, and ad delivery, aiming to speed trafficking and improve connections to external data sources. MDX-NXT enables Real-Time Insights to support brand profiling and consumer targeting across devices—smartphones, desktops, tablets, and in-store—facilitating holistic cross-channel campaigns. New capabilities include an Auto-Transcoder for automated video encoding, a Codless HTML5-AdBuilder, and a Mobile Simulator operated via QR codes. A Visual Workflow helps marketers plan and execute cross-channel strategies more efficiently, while campaigns and videos can be managed and distributed across programmatic channels. Availability is currently limited to existing Sizmek customers. The release is accompanied by quotes from annalect (Omnicom) and Sizmek executives, and a related product video is provided at YouTube.
New product release (MDX-NXT) with omnichannel capabilities; moderate industry impact expected.
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Key Takeaways & Evidence Grounding
- Sizmek introduces MDX-NXT, the next generation of its Open Ad Management platform.
- MDX-NXT unites omnichannel Ad Creation, Dynamic Creative, data collection/activation, campaign measurement, and Ad Delivery.
- New features include Auto-Transcoder for video encoding, Codless HTML5-AdBuilder, and a Mobile Simulator via QR codes.
- A new Visual Workflow enables holistic, efficient cross-device campaign planning and execution.
- MDX-NXT is currently available only to existing Sizmek customers.
Ontology Mapping & Concepts
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