Observed Signal · Jul 21, 2026 · Award · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
Six Nominees Announced for CMO of the Year
A jury has selected six nominees for the fifth 'CMO of the Year' award in Switzerland. The winner will be announced on 20 August 2026 at an Award Night at LaSalle in Zürich, marking the award's fifth anniversary. The selection used a structured two-stage process informed by detailed dossiers prepared by the Institute for Marketing & Customer Insight at the University of St.Gallen. The jury met for its decisive session at Admeira in Zürich. The award is organized by Serviceplan Group Switzerland; a Spotlight Session featuring musician Baschi is scheduled during the event.
Local industry award announcement with limited impact on broader AdTech/MarTech infrastructure or market dynamics.
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Key Takeaways & Evidence Grounding
- A jury selected the nominees for the fifth annual 'CMO of the Year' award using a structured two-stage evaluation process.
- The Institute for Marketing & Customer Insight at the University of St.Gallen prepared detailed dossiers on the candidates for the jury.
- The decisive jury meeting took place at Admeira in Zürich.
- The award ceremony (Award Night) will be held on 20 August 2026 at LaSalle in Zürich; the event is organized by Serviceplan Group Switzerland.
- Six nominees were announced: Veronika Elsener (Victorinox), Andrea Hänggi (Lindt & Sprüngli), Antonia Lepore (AXA), Jens Plath (Twint), Roman Reichelt (Brack), and Raphael Werner (Denner).
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2 Entities mapped“Antonia Lepore is listed as CMO of AXA among the six nominees....”
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CMO of the Year: CMO Role Has Fundamentally Changed
An interview marking the fifth Swiss edition of the "CMO of the Year" award highlights how the CMO role has shifted from pure communication and brand management to include transformation leadership, data expertise, innovation, customer experience, sustainability and economic efficiency. The article names six nominees for CMO of the Year 2026 (Veronika Elsener, Andrea Hänggi, Antonia Lepore, Jens Plath, Roman Reichelt, Raphael Werner) and confirms the award-night on 20 August 2026 at LaSalle im Schiffbau. The selection process is multi-stage, led by a jury and supported by the Institute for Marketing & Customer Insight at the University of St. Gallen. Serviceplan created the award; a European edition debuted in Cannes in 2026. Partners include Admeira, APG, 20 Minuten, m&k, persönlich, Swiss Marketing and the University of St. Gallen institute.
Raphael Werner Named CMO of the Year 2026
Raphael Werner, Denner's marketing chief, was awarded "CMO of the Year Switzerland 2026" by the Serviceplan Group Switzerland at the fifth edition of the award. A jury of 18 representatives from business, marketing, media and academia evaluated candidates using dossiers compiled by the Institute for Marketing & Customer Insight at the University of St.Gallen. Werner, who began his career at Lidl and now leads Marketing, Promotions, Digital Business and Customer Insights at Denner, was recognized for culturally relevant, data-driven customer leadership and bold brand communication. The award night took place at LaSalle in Schiffbau Zürich and the initiative is run by Serviceplan Group Switzerland in partnership with multiple Swiss industry organisations and media partners.
SDV Award 2026 Shortlist Announced
The Swiss Dialogmarketing Association (SDV) has published the shortlist for the SDV Award 2026, selecting the strongest dialogue campaigns across 20 categories after an entry deadline in March. A jury reviewed submissions for impact, relevance and creative excellence; nominated best cases are presented in an online exhibition. Ticket sales are open for the Best of Swiss Dialogue ceremony on 27 August 2026 at the Plaza Klub in Zurich, where gold, silver and bronze awards will be presented. The event is supported by premium partner Swiss Post Advertising; SDV members receive a 20% ticket discount and can reserve places via sdv-award.ch. The announcement appeared on persoenlich.com on 24 August 2026.
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